Reddit is a popular social media news site where users submit content in the form a link or a self-written text posting. Others users then vote the submission up or down, which determines its placement within the category pages—or subreddits—and Reddit’s front page. Getting enough up-votes to make it onto the front page is a distinction sought after by many redditors. Reddit has enjoyed rapid growth and attracts approximately 2.6 million unique visitors each month. With traffic like this, Reddit is a powerful channel that could amplify your inbound marketing. Consider adding Reddit to your inbound marketing strategy to help your company attract a wider audience and increase your ROI.
Reddiquette and Subreddits
Reddit has specific rules and customs, which you should follow in order to get the best results. Check out the FAQ and Reddiquette sections of the site. After registering, you should search for subreddits, which are categorized based on interests. There are marketing and technology subreddits, among over 67,000 others to choose from. Reddit urges users to be active and engaged. You should not only post your own marketing content and blog. Also submitting links to interesting, outside content on multiple subreddits is a great idea. With so many choose from, there is a subreddit to suit everyone’s interests. Being a useful user in the Reddit community—posting valuable content from a variety of sites—will improve the ranking of your submissions. Failure to be engaged and only posting your own content could get you labeled as a spammer by the site.
Methods for Success
There are other ways to improve your chances of success on Reddit.
1. A great headline or link title: A great headline will make your submission stand out from all the others on the subreddit and engage your readers. Your headline should be enticing—not only factual—and possibly a little mysterious.
2. Simplicity and ease: Your friends and colleagues are more likely to up-vote your submissions, if you make the voting process quick and easy for them. Reddit provides easy-to-share “shortlinks,” which bring people directly to your submission on the site, where they can just click on the upward-facing arrow to up-vote. Sharing the shortlink on Facebook and Twitter would be good places to start. Also adding a Reddit button to the content on your site is a great option.
3. Precise timing: Content that gets 30 positive votes within the first 15 minutes will likely rise quickly through the rankings. However, a submission that generates 100 up-votes over the first two days probably will not fare as well. So, you want your friends and colleagues to up-vote your content early and at the same time.
4. Knowing your audience: It is always important to keep the characteristics of your audience in mind. The majority of redditors are educated men between the ages of 18 to 34. Some of the most popular subreddits are gaming, world news, science and technology. Appealing to popular interests on the site will help your content attract attention and positive voting.
Reddit may seem complex at first glance. However, learning how to skillfully navigate the site could be invaluable to your company due to the immense traffic and activity on the site. Learning how to effectively post on Reddit is worth the investment of time, as you could significantly expand the reach of your inbound marketing and generate a greater ROI. Do you reddit?