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We all know that social media marketing is a powerful and effective PR tool that can bring in countless more customers and boost your profits. But this is only possible if we use social media as strategically and effectively as possible.

So how can we do this?

The easiest way to achieve social media success is to post images onto your platforms, together with superb content.

Our modern society is highly visual-orientated. Technology has become an all-encompassing part of our lives and as such, the visual has outpaced the written, particularly within the world of social media.

Posting photos, images and quotes as part of your social media marketing strategy is a powerful way to engage with your followers and promote your services.

A fantastic visually-oriented social platform is Instagram, where businesses and individuals can share pictures and videos with their followers. Those posts can also be linked up to various other social networking platforms, including Facebook and Twitter. Other highly ‘visual’ platforms include Pinterest, Facebook, Tumblr and Flickr.

The platform/s that you use depends on where your target market spends the majority of their time.

Below you will find our top picks of the most powerful images to share with your social media followers…


Client Pictures

Another satisfied customer? Snap a shot of them together with their new purchase and post the photo onto your social pages along with a caption. Another great technique is to host a competition asking followers to post a photo using your product or service, offering the opportunity to win something in the process.

Product Shots

Pictures of current or just-arrived products can seriously help to boost awareness with current and potential clients. Another option is to post pictures of unique or seasonal products to entice customers to make a purchase.

Employee Spotlight Images

Use social media to highlight an employee of the month. Take a photo of that employee and write a caption explaining why this individual has been chosen as your employee of the month. This brings a personal, honest feel to your business and puts an emphasis on the human element, helping your customers to get to know the team behind your brand better.

Before & After Shots

For businesses that promise positive visual results, before-and-after shots are essential and a quick, easy way to promote a product.

Behind the Scenes

Everybody loves a backstage, behind-the-scenes shot of a business. Behind-the-scenes shots prove that your products are used professionally and also give users a visual understanding of how to use those products (such as ingredients for a recipe or hair care products).

Summing Up

There are countless ways to appeal to your followers with pictures through social media marketing. Use your imagination to get to the heart of your followers, capture their interest and encourage them straight to your website!