Since they were first used on Twitter in 2007, hashtags have grown to become a quintessential part of social media.
Nowadays, they’re used extensively (mostly on Instagram and Twitter) to connect users through shared interest and trending topics, allowing people to easily keep their fingers on the pulse of the social media landscape.
Though anything can be a hashtag, it’s important to use the right hashtags if you’re looking to maximize your reach. The more popular a hashtag, the more effective using it will be when you’re trying to share your content with others.
With that in mind, I’ve put together a list of 200 hashtags, including the most popular hashtags around and a few lists containing the best hashtags from different industries.
The 100 Most Popular Hashtags
Let’s start with the top general hashtags – these hashtags are used millions of times daily. Though they’re awesome if you want to generate a ton of likes for your photos, they’re not the best when it comes to helping you reach engaged potential customers on your social platforms. I’d parse through this list to find the hashtags that are most relevant to your business, and sprinkle them in with other, more industry-specific hashtags.
- #love
- #instagood
- #photooftheday
- #beautiful
- #fashion
- #tbt
- #happy
- #cute
- #followme
- #like4like
- #follow
- #me
- #picoftheday
- #selfie
- #instadaily
- #friends
- #summer
- #girl
- #art
- #fun
- #repost
- #smile
- #nature
- #instalike
- #food
- #style
- #tagsforlikes
- #family
- #likeforlike
- #igers
- #fitness
- #nofilter
- #follow4follow
- #instamood
- #amazing
- #life
- #travel
- #beauty
- #vscocam
- #sun
- #bestoftheday
- #music
- #followforfollow
- #beach
- #photo
- #sky
- #vsco
- #dog
- #l4l
- #sunset
- #f4f
- #ootd
- #pretty
- #swag
- #makeup
- #foodporn
- #hair
- #cat
- #party
- #girls
- #photography
- #cool
- #baby
- #lol
- #tflers
- #model
- #motivation
- #night
- #instapic
- #funny
- #gym
- #healthy
- #yummy
- #hot
- #design
- #black
- #pink
- #flowers
- #christmas
- #blue
- #work
- #instafood
- #fit
- #instacool
- #iphoneonly
- #wedding
- #blackandwhite
- #workout
- #lifestyle
- #handmade
- #followback
- #instafollow
- #home
- #drawing
- #my
- #nyc
- #webstagram
- #sweet
- #instalove
Top 20 Hashtags by Industry
Now, let’s take a look at the top hashtags for a couple of the most popular industries. These are way more likely to help you achieve success on social, because they work well to connect you with people within your target market, boosting your reach and engagement.
Fitness
People love to share pictures of themselves at the gym. So much of social media is sharing the best side of you – and showcasing your healthy, fit lifestyle is a big part of that.
Here are the top 20 most popular hashtags for fitness:
- #gethealthy
- #healthylife
- #healthtalk
- #eatclean
- #fitfood
- #nutrition
- #fitquote
- #fitnessmotivation
- #fitspo
- #getfit
- #fitfam
- #trainhard
- #noexcuses
- #fitnessaddict
- #gymlife
- #girlswholift
- #workout
- #fitlife
- #gymlife
- #sweat
Food
How many times have you (or the people around you at a restaurant) taken a picture of their food before they eat it? Or what about when you cook something amazing and are just so proud of it you want to share it with the world?
Here are the top 20 most popular hashtags for food:
- #foodie
- #foodporn
- #foodgasm
- #nom
- #food
- #pizza
- #foodporn
- #foodstagram
- #menwhocook
- #sushi
- #yummy
- #foodcoma
- #eathealthy
- #instafood
- #delicious
- #foodpic
- #cooking
- #snack
- #tasty
- #cleaneating
Travel
Again, like with fitness, travel posts are all about showing people the best side of your life – and being on vacation is always the best part of your life.
I mean, who’s taking photos of themselves in their cubicle, staring at the clock?
Exactly.
Here are the top 20 most popular hashtags for travel:
- #travel
- #instatravel
- #travelgram
- #tourist
- #tourism
- #vacation
- #traveling
- #travelblogger
- #wanderlust
- #ilovetravel
- #instavacation
- #traveldeeper
- #getaway
- #wanderer
- #adventure
- #travelphotography
- #roadtrip
- #mytravelgram
- #igtravel
- #traveler
Technology
When you have the newest gadget or want to show off your most innovative tech idea, there’s few better ways to do it than with a hashtag.
Here are the top 20 most popular hashtags for technology:
- #technology
- #science
- #bigdata
- #iphone
- #ios
- #android
- #mobile
- #video
- #design
- #innovation
- #startups
- #tech
- #cloud
- #gadget
- #instatech
- #electronic
- #device
- #techtrends
- #technews
- #engineering
Fashion & Beauty
People love to show off what they’re wearing or the fashions they love.
They love to show the social media world their best face, and what better way to do that than with their on-point makeup?
Here are the top 20 most popular hashtags for fashion and beauty:
- #fashion
- #fashionista
- #fashionblogger
- #ootd
- #style
- #stylish
- #streetstyle
- #streetwear
- #fashioninspo
- #trend
- #styleoftheday
- #stylegram
- #mensfashion
- #lookbook
- #todayiwore
- #beauty
- #makeupaddict
- #hair
- #instafashion
- #vintage
Wrapping it Up
Hopefully this article will serve as a resource for you to come back to and take advantage of.
The hashtags in this article have millions and millions of impressions every day. Not using them is a massive social media miss.
If you have any questions about how you can use these hashtags in your own social media posts, don’t hesitate to reach out in the comment section below!