Are you still on the fence about whether to start using social media in your business development plans? Do we really need to keep having this conversation? I know digital marketing is the new kid on the block, but did you know that 71% of people are more likely to purchased based on social media referrals? Let me unpack what this means to you.

No matter what kind of business you own, I guarantee you, without a shadow of a doubt, your potential clients are looking for your services online. And guess what else? I promise your competitors are carving out a social strategy right now. Are you still still twiddling your fingers?

Check out this neat infographic Hubspot created for peeps just like you. Here are some of my favorite nuggets:

  • 61% or consumers use search engines to read about products before a purchase
  • 86% of online retailers in the U.S. own a Facebook fan page
  • Walmart has 7,070,508 Fans on Facebook
  • When Levi’s added the “like” button to their website they saw a 40x increase in referral traffic
  • American Eagle added the “like” button to every product on their website, and FB shoppers spent 57% more money!

Social media and digital marketing are no longer considered fads. Your grandmother is probably on Facebook now. There is absolutely no excuse to at least consider a social strategy. Do some research online right now – seriously! Grab some paper and put up your do-not-disturb sign (you’ll be busy for awhile).

First, define your dream client. Be specific. Where do they live, work and play? What are their spending habits? Do you get a lot of referrals? Where from? Brain dump everything you think of. Second, look for your clients online. Make sure you check Twitter, Facebook, Pinterest and anything else you can think of. Are they there? Searching online can be a little tricky. Ask us if you need some tips.

If you’re not the decision maker in your business, take your findings to the boss and have a serious discussion about why you’re not online yet. Show them the neat inforgraphic from Hubspot too. Need help convincing? Just ask me – I love doing this sort of thing!

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