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Social Media

Social media has helped change the way we do business. Read the latest social media news and tips to learn how you can create social media marketing campaigns.

Social Media Monitoring to Assess Corporate Threats

As police departments around the country monitor social media more aggressively as a result of the murder of two New…

Jay Leonard
January 4, 2015
Social Media

Social Media New Year’s Resolutions [Infographic]

With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language…

Connor Brooke
January 4, 2015
Social Media

2015 Social Media Predictions

There is always interesting discussion at the end of one year looking into the next – What are the social…

Alan Draper
January 3, 2015
Social Media

4 Social Media Resolutions Worth Making In The New Year

In general, I don’t believe in new year’s resolutions. Often, they are too general and ineffective. But when it comes…

James Spillane
December 30, 2014
Social Media

The 7 Top Social Media Trends That Will Impact Your Marketing In 2015

2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile…

Jay Leonard
December 29, 2014
Social Media

Innovation: Adoption And Diffusion In The Age Of Social Media

In today’s edition of Back to Marketing Basics I’d like to talk about innovation, more specifically about adoption and diffusion.…

Alan Draper
December 27, 2014
Social Media

8 Ways To Make Your Customers Look Awesome On Social Media

How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like…

Jay Leonard
December 26, 2014
Social Media

Experts’ Views: 5 Social Media Trends For 2015

As we near the end of another year, the world of social media has once again seen massive changes. With…

James Spillane
December 22, 2014
Social Media

The Future of Social Media: 25 Experts Share Their 2015 Predictions

Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high…

Alan Draper
December 22, 2014
Social Media

Worst Practices For Social Media Customer Service

Since we recently brought you some examples of how many major brands are getting customer service right using social media,…

Jay Leonard
December 21, 2014
Social Media

Social Media Benchmarking: What to Measure

A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing…

James Spillane
December 20, 2014
Social Media

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