What if you could spend less time writing content and still drive web traffic and generate leads?

Oh. Wait. You can….and I do!

Social Networking: Lead Generation Without Content

I spend the majority of my time actively networking, not posting and sitting on my ass hoping my content is seen. I follow specific people and pages. I interact, support and add value. That simply activity, which is easy and honestly, fun, is what YOU should be doing and what I have found to be the BEST way to leverage my time on social media.

One of those I follow is my friend (and one of my influencers) Debra Jason. We met on social media through a mutual friend. While we have yet to meet in person, we have spent a good deal of time networking together and supporting each other.

I am always reading her content (it is that good). She recently shared a post from her website, The Write Direction. As standard practice I commented on the post itself and to further support her, also took the time to add a comment directly on the blog post itself.

The result of networking and interacting with Debra:

  • I saw her social share of the post.
  • I added a valuable comment on social and the blog post itself
  • One of her blog readers saw my comment.

Apparently the comment made an impression. Not only did they track back to my website, they filled out my lead capture form to sign up to receive my content in their inbox!

Lead generation through social networking, not content.

A perfect example of how web traffic and lead generation WITHOUT content.

I’ll add this is not an isolated example of driving web traffic from social networking. There is this one:

Value of commenting on a blog post found through social networking

And this one:

Driving web traffic through social networking

Effective social networking is how I have been able to leverage social media effectively to build my brands since 2007, and it’s proven to be remain highly effective through all of the algorithm changes.

A single value-added comment might just be worth far more than any piece of content you post.

Maybe it’s time you considering spending less time on your content and more on being active, visible and engaged.