Dennis YuGoDaddy is one of the world’s largest web registrars. How do they fare across social media? What does a typical fan look like?
Looking at Facebook user data:
- GoDaddy draws fans from all employment levels.
- GoDaddy users are entrepreneurial spirits:
- Fans over index in the self-employed category, but still only make up about 2% of the fan base
- The strength of small business owners is 433% higher than the national strength (26.3% vs. 4.9%).
It may not be a surprise that entrepreneurial-minded people require domain names more often than the average person. Understanding and engaging your audience helps bring fans through the funnel to conversion.
Fans of GoDaddy are 7 times less likely to be a homeowner than the US average, and are 62% male. Fans tend to be risk-taking men, many of who have high income jobs.
The BlitzMetrics dashboard gives us insight on fan’s engagement.
GoDaddy earns the most solicited engagement with posts about sponsored NASCAR drivers. Fans are also avid readers of Wired magazine. NASCAR-related posts draw high interaction, but also high negative feedback. This affiliation may skew lower income and polarize both NASCAR fans and non-fans.
Namecheap (a direct competitor), has an engagement rate that is 6 times higher than GoDaddy’s. While engagement rate is not the goal of marketing on Facebook, more engaged fans create stronger amplification of your content. With engaging fans, friend of fan amplification can be successful.
Maybe we need to find some good markets for potential growth. Referring to Alexa, we see GoDaddy’s most popular countries:
However, the U.S. isn’t the only place for potential growth. GoDaddy’s most popular countries are:
1) U.S. (Index 100)
2) Jamaica (Index 65)
3) Sri Lanka (Index 64)
4) Canada (Index 58)
- Of these, Canada is the most promising because:
Just because we are looking to tap into Facebook does not mean we can’t look to outside sources for ideas — in fact, we should always be on the lookout for new strategies.
Perhaps we do some targeting like this to start.
Then we can begin to micro target, where the fun really begins.
What strategies are you using to find new markets or demographics? How do you account for industry research and fan’s interests? Let us know!
This article was written for Business 2 Community by Dennis Yu.
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Interesting post Dennis!