LinkedIn has always been the job seekers platform. Looking for a job, look no further than LinkedIn. While they have added features to enhance their “stay power” with Twitter updates, the LinkedIn sharing tool, the ability to upgrade to place your resume high atop of a pile, to our updates and groups, their focus has always been to be a professional site where users can come and be professional and build a platform that was conducive to connecting with people to gain employment or build a business. Their new analytics for company pages have turned the tables a bit so that a company can see where their presence is being recognized.
LinkedIn’s New Analytics for Company Pages
LinkedIn has launched three new analytics for companies. A company page on LinkedIn previously was a static page that was there because well it was able to be there. Over the past 6 months or so, the company pages have become a bit more interactive with the addition of employees to company profiles where we were able to see their job function composition as well as the careers tab. Employers were able to post jobs on their page but were unable to track their efforts. The launch of the products and services tab was very beneficial for the smaller companies as they were able to gain some awareness if people were searching but there was no real analytics on LinkedIn that gave some insight as to if their efforts were gaining any ground. The newly launched analytics do give some insight as to the numbers (never being a fan of the numbers, I will say that they are pretty close to being accurate).
1. Visitors. The LinkedIn analytics tab collects data on who is visiting your company profile, who is following your page as well as their industry, company and function (position). In addition, LinkedIn company analytics also tracks visitors to your careers tab, products and services tab, promotional banners and which visitors reach out to your employees.
2. Company Page Multi-level Admins. Company page admins were previously allotted one admin which meant that you as the creator were either updating the company pages or were dishing out your password. Now, LinkedIn has created a multi-level admin so that employees can log in and create updates. This multi-level admin is very beneficial for larger companies who have numerous departments that would require job postings, additional products and services and any other changes that would be best suited by a member of the organization. You must be connected to the employee for them to be able to have admin authority.
3. Website Recommend Widget. Last month LinkedIn announced the launch of company recommendations. These recommendations not only are posted as an update for the person whom recommended you (and shared with all their connections), it also appears on the company page so that others can see the recommendations your company has received within the industry to further their purchasing decision making process. The recommend button can be prominently displayed on your website to give visitors to website a little bit of a nudge to recommend you on LinkedIn. The recommend comes in 2 formats: one for the company page itself and also one for the products and services page. You will first need to get your company ID and/or products and services page ID and then place that ID into the code below.
How to Get Your LinkedIn Company ID
First log into your account, click onto your company profile and your Company ID is the number at the end of your URL http://www.linkedin.com/company/(CompanyID.)
How to Get Your LinkedIn Company Product or Services ID
The company products or services ID is similar to the company ID however you must be on the products or services page to get the products or services ID. In the URL for each products or services page, it is the number after “prdid=”.
Once you have your company and/or products and services ID that you wish to include on your website for recommendations, you are ready to now add the following code to your site for your recommend button to appear:
Be sure to change your company ID and your product ID to the actual numbers.
These are just a few changes that LinkedIn has implemented to enhance the need for a completed company page that sheds light into why LinkedIn members should pay attention to your page and interact with you. The comparison to similar industries gives a bit of insight as where you may need to give some additional attention to your marketing presence on LinkedIn.
Have you taken advantage of the company page offerings on LinkedIn? Will you be adding the recommend button to your website?
photo credits:Mario Sundar and the LinkedIn blog