Twitter Facebook LinkedIn Flipboard 1 Starting up a social media marketing campaign might seem like something that’s great for your business, but there are many ways to get this wrong. Just when you think things are going smoothly, you could be setting yourself up for failure. Why is that? Well, a lot brands using social marketing are misjudging their success. You see, if you’re using a site like Facebook to supplement your online marketing, then it’s rather difficult to tell if it’s actually the Facebook branding that’s paying off or if it’s due to your other efforts. If it is indeed the case that you’re experiencing a false positive, then your brand on Facebook may be suffering from a poorly constructed marketing approach. It’s always a bit difficult to tell when your marketing approach needs to be tweaked or altogether scrapped. Few brands are actually throwing their eggs in one basket; social media marketing is simply one part of a complete marketing strategy. So when facts and figures are looked at as a whole, the lines can become very blurry. The first thing you need to do is separate your metrics. Look at site-specific data to ensure that you’re receiving an accurate picture. And always be on the lookout for certain things which may suggest it’s time to reassess your approach. How to Know When it’s Going Badly How is real life meeting your expectations? What sorts of expectations did you have when coming into social marketing? Now, this doesn’t mean the wild pipe dreams. It means the realistic expectations you had after crunching your numbers and deciding what your minimum ROI would need to be to make it pay off. If you’re not meeting these expectations, then you need to reevaluate your approach to figure out why that is. Is it that your expectations were too high, or is it something you’re doing poorly? Do you have the market knowledge? Facebook for business is a lot different than marketing elsewhere. Not all knowledge is equal in this regard. Getting people to actually engage with your brand, to share your material, to opt into your network, to return to your page as loyal fans – these things take social measures and aren’t achieved with the advertising you learn in a classroom environment or even through real-world marketing. If something’s failing, or even if you’re simply not pleased with the results, you may have to reassess what you actually know about this type of marketing. Is the audience immune? It may often be the case that you’re operating in a saturated market or in a market where the competition has simply been established for far too long. The social tactics you’re trying in order to get people to engage with your brand may have been tried a dozen times over on these same people. This means they’re immune to it. You’re generic cola, while the established brand is Coca-Cola (maybe literally). This requires better social media management on your part, creating compelling, original, high-quality material that not only draws people in by addressing a market’s needs, but that also prompts people to engage with you and to share the material with others. Are people finding your page? Most brands that want to operate a successful social media marketing campaign aren’t going to settle on having a single Facebook page. They’re going to have a LinkedIn network, possibly a Twitter account, and at the very least a main business website. When Facebook is combined with other locations, you create a network. If your numbers are meek and your engagement is weak, then perhaps people aren’t finding your page through your network. You may need to clean up your marketing better from the outside. Target more efficiently through SEO tactics like keyword placement and linking. Facebook doesn’t have to be a self-contained network. People can locate your brand from the outside and move in, and vice versa. Regardless of the many possible steps you could take to right the ship, the most important step is to figure out if you’re veering off course with the help of a company that offers inbound marketing analytics. Pay attention to how your brand is performing and remember to separate your social marketing from other types of marketing so you’ll know when it’s time to reassess your campaign. (Image Source:owned by writer) Twitter Tweet Facebook Share Email This article originally appeared on Brightfire Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen