Today I have some networking resources to help you build a great social media following.

Digital marketing is more effective with the right communication and social interactions. As you make new connections on social media you can create lasting and authentic relationships. There are several ways you can improve your networking for better results. Would you like to make meaningful connections online? Take advantage of these tools, and let me know how these work for you!

1) Get focused on the right audience – Audiense

Want to know what your social media community likes the most? Find out with Audiense, which provides analytics and even ways to monetize your marketing. The software identifies relevant people with built-in segmentation for each audience you create. Engage with your brand followers both online and offline for improved brand awareness.

2) Find potential customers online – Leadsift

Easily locate potential B2B leads and follow up with them with this great tool. With Leadsift your business can save research time with a better focus on companies interested in your products or services. Close more deals and stay ahead of the competition by connecting with the right person at the right time.

3) Powerful social media analytics – Rival IQ

Find out what’s working and not working on social media through data science. Rival IQ connects with all of the major social networks, and provides both analytics and reporting with email alerts. This insightful tool also allows you to learn who your customers are seeking to work with online. Features include a comparison tools for your competitors, influencer tracking, accurate social reporting, and audits of your networks.

4) Instantly find the right content – ContentGems

Would you like a team working for you to discover the best content to share on social media? Well you don’t have to hire anyone with this powerful app called, ContentGems. Just choose your topics with daily alerts, and watch your content marketing soar! Monitor news feeds, blogs, as well as customize the information your brand would like to follow and share. Filters for keywords and social signals are included along with custom workflows to monitor your content marketing campaigns.

Hopefully you will find these social media marketing tools useful to your networking strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.