Jay LeonardThe online space brims with pieces on how to make the best use of different social media channels but there have been few good attempts at presenting social media best practices visually. This infographic by Return on Digital hits the nail on the head. Going into the nitty-gritty of the main social channels, Facebook, Twitter and LinkedIn, it dishes out advice about how SMEs can ‘stay on track’ in social media and increase brand engagement.
Acknowledging that social is still new and in the process of ongoing evolution, Return on Digital’s Social Media Executive Tim Grimes points out that with more than a billion online users combined, Facebook, Twitter and LinkedIn “can be targeted for business leads and sales with the correct strategy”. The key point here is that as with any other business activity, social media should be approached in a strategic way, with clear targets goals in mind.
As Grimes warns, “without an effective strategy and an understanding of their customer’s online behaviour, it could be a waste of valuable business hours.”
Enjoy this cleverly designed, informative graphic! What are your social media marketing challenges? Let us know in the comments.
Source: Return On Digital
This article was written for Business 2 Community by Jay Leonard.
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I love this infographic. I really appreciate your easy to read tips. I’ve never seen this spelled out before but I have absolutely noticed a huge increase in likes on photos vs. likes on comments.
Another strategy I’ve found on FB that seems to be effective is asking involvement in your followers. People have opinions and they love to express them!
Thanks so much for the wonderful infographic!