The social media has come to stay. Friends, families, colleagues, and professionals have become more connected through this great innovations. Businesses have been established, relationships built, and bonds strengthened. While these gains from the social media are visible to all, it’s still a great avenue to become an influencer.

Enter Influencer Marketing

Today, influencer marketing has taken center stage. Brands, businesses, and companies are devising it to get more exposure, reach more prospects, and make more sales. For a beginner on the social media, this might seem tricky, but statistics show that it’s the trend, and will remain so for long.

According to Statista, the power of the social network is such that, around a third of the earth’s total population will be reached by 2020. That’s about 2.95 billion users! In fact, not only are people accepting the social media networks, they also spend a lot of time on it. According to this same report, global internet users spend some 109 minutes averagely per day, surfing the social media

Why Influencer Marketing Is The Way To Go

Brands now identify influencer marketing as the best way to reach their prospective clients, have a lasting impression, and improve their company’s ROI. This is because an influencer not only promotes a particular product but shows that it’s the best. An influencer, also possess a personality that’s loved by their followers due to their constant contribution, follow-up, and engagement on the social media platforms.

How To Influence Your Social Media Followers Like A Pro

Your social media followers are the best set of persons to influence. This is so since the social media platforms are interactive, engaging and interesting. While this might seem like a herculean task to many, the truth is that becoming an influencer on the social media can be learned. I’ll show you how in this post.

1. Solve Your Followers’ Problems:

Most users of the social media face one problem or the other. This could be related to business, education, family and so on. If you want to influence them, a very good way is to solve their problems. With the social media, this is very easy. All you need to do is to create content, that is engaging and valuable. This isn’t restricted to any social media platform. In fact, you can also become popular on YouTube by posting videos that solve problems, and you’ll see how influential you’ll become with that

2. Share Viral Content

One mistake most people make on the social media is to think that only content originally written by them will be appreciated by their followers. The truth is that becoming an influencer goes beyond that. One of the ways you can strategically position yourself as an influencer is to share great content with your followers. This could include motivational and inspirational quotes written by famous authors, public speakers, and so on. Viral content is already loved by the social media fans, sharing them will make you more influential

3. Give out freebies

Everybody loves freebies. As an influencer on the social media, you need to give out somethings as gifts to your followers. It doesn’t have to be costly, nor do you need to break the bank to do such. Take, for instance, you’re a writer who has just published a book on Amazon. You can give it out free to your social media followers who download it in the first 24 hours after the launch. When you do this, you’ll become more influential, as this act will have a lasting impression on them.

4. Be consistent

The social media is so populated with a lot of individuals seeking to gain influence and promote their brands too. What happens in most cases is that, these persons end up not making an impact in the long run. So, on the social media, your influence can be turbocharged if only you remain consistent. It’s with a consistency that you’ll stand the test of time, and remain influential. One thing to note here, however, is that you need to be consistent with a particular subject/theme. Don’t be seen promoting digital skills today, then sharing content about rugby tomorrow, and so on.

On a final note:

The social media has created a great avenue for all. With the increasing population of its users, it’s easy to command a clout of worthy followers with a few strategic steps. With them, you’ll influence your followers professionally, and carve a niche for your brand.