James Spillane
All of the different sites you frequent on a daily basis are actively gathering facts about you. With the rise of social sharing sites like Facebook, Pinterest, Google, Pandora, and Twitter — information is also being gathered with every share, pin, tweet, or “like.” We are showing brands and marketers what we like, and bringing about an interesting change in how our data is being used. Social networks are betting on a future built on a personalized web, an Internet playground filled with items the virtual you will be more apt to share, pin, tweet, or “like.”
With each of those actions you complete, advertisements based off of your preferences are being diverted your way. Social sites, search engines and applications are increasingly using our information in an effort to provide a more personal web experience. The value of this change will bring more of the products and services we actually enjoy and like looking at, instead of all advertisements for things that are of no interest to us.
The value of this change will bring more of the products and services we actually enjoy and want to look at, instead of all the junk we aren’t interested in, or even remotely care about. As we wake up to how the web is changing, it will most likely be seen as a fair exchange for the information we offer to companies and advertisers in our social profiles. Instead of us having to scour the Internet for services and products, hopefully they will start coming to us in a better fashion.
This article was written for Business 2 Community by James Spillane.
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This is especially interesting when you consider that social profile data is made available to other websites through social login. That means that all of the things that these large social networks do with data, is now also available to every website. In fact, all of the social networks see using their identities to personalize the site experience as a strong use case for logging in to other websites.
Tools like Janrain, that make social profile data and other user data actionable, are increasingly important to take advantage of the true power of social – getting to know your website visitors better, and providing them with more value.
I totally agree with Jamie here that User social profile data captured through social login is of real value to the businesses going forward. Along with Janrain, other tools like http://www.loginradius.com are also providing the same functionality. Every business shall use one or the other tool for this.