It’s no secret that digital marketing is constantly changing. We are living in a digital world where everyone and everything is online. As the digital marketing world evolves, it is becoming more and more vital to have a presence on social media. From advertising capabilities that are taking over web-space, sponsored content from advertisers has taken hold as well.
Social Media Marketing has taken over as one of the main ways people talk about brands nowadays because there are lots more opportunities than before to keep up-to-date with everything happening online at any time you choose.
So it’s no longer about how you market online; your question should be which networks will yield the best results? Snapchat is one of the most popular social media networks for marketing.
Among teenagers and young adults, Snapchat is more popular than Twitter and Facebook in the USA. Over 500 million monthly active users worldwide use it every day to share their experiences with brands, products, and services.
This platform is one of the fastest-growing networks out there, and as a result, it’s essential to know how to use Snapchat for marketing. Now it’s for you to take advantage of this platform and use it to grow your business.
Snapchat for Business: The Complete Guide
Businesses are using Snapchat to connect with customers uniquely by the different features of this platform. The key to success with Snapchat is understanding how it differs from other social media platforms.
With marketing on Snapchat, you can tell a story in your snaps by including text and graphics that will increase the likelihood of users engaging with what you’re posting. Because right now, most people are likely to watch short videos instead of long ones.
Snapchat is a great place for businesses to share their latest products, offers, and events. In addition, it allows advertisers to advertise with branded filters, lenses, and geotags. Marketers have been using Snapchat for marketing purposes since the company was first created.
Why Should Businesses Market on Snapchat?
The beauty about marketing through this platform is that there are no ads to speak of but rather sponsored geofilters which allow advertisers to advertise their brand without interrupting anything else posted on the app, unlike Facebook or Instagram, where there are many ads to compete.
It means that when you advertise your brand on Snapchat, it will not be mixed in with other companies but instead prominently displayed among friends and family posts.
Snapchat is a fantastic tool for marketers because it makes the “sell” so much more personal. You can connect with people in a way that isn’t possible on other social media platforms and not get distracted by ads you have no interest in seeing, like what’s found on Facebook or Instagram.
By having an account set up specifically for marketing purposes, businesses can start connecting with their customers even before making a sale while still creating awareness about services through creative content ideas such as How To Videos or behind-the-scenes images from events hosted.
Here are few more highlights which Snapchat marketing brings for a business:
- 500 million monthly active users on this platform
- Every day, 3 billion Snaps are created
- More than 71 million people in North America are active every day
- Almost 108 million users are from the USA
- It has more users than Facebook, Twitter, and Pinterest
Snapchat Users Demographics by Country
How Snapchat can help businesses succeed
Let’s look at some of the top reasons why businesses can excel with Snapchat marketing if the stats alone didn’t convince you:
Less Competition, More Opportunity: From over 500 million visitors daily, Snapchat is now the third most popular social media platform. It means your business can dominate on a more local and personal level without competing with more prominent brands like Facebook or Twitter for views.
Luckily, most businesses are just starting on Snapchat. Fortunately, this means that it’s time for small businesses like yours to start making a name for themselves before everyone else is there too.
Engaging Content on Snapchat: It is no secret that people are more likely to watch video content, and on Snapchat, users can upload up to ten-second videos of themselves. It is more than just a photo-sharing app. It’s an engaging platform that you can use to connect with other people throughout your day or share what interests them.
Such as in the case of vloggers who have created their careers and audiences by talking about things they love like makeup, fashion, hair care tips, and cooking recipes on Snapchat. This app offers many avenues for communication among its users.
For example, it allows text chat and video chats where one user shares either their entire screen or specific parts of their environment live. In contrast, others watch from anywhere around the world. These videos are called Stories which appear at the top row when scrolling down to each person’s profile page.
These make it possible for brands to create memorable moments or engage audiences and help them stand out from competitors using similar filters.
Snapchat Geofilters: Brands have access to unique filters to add to their snaps with just a few taps. These make it possible for brands to create memorable moments or engage audiences and help them stand out from competitors using similar filters. In addition, Geofilters can help you target specific audiences, such as a tourist attraction or city. By doing this, you can help promote your business or event to a particular audience.
Snapchat Lenses: Brands can also take advantage of Snapchat’s augmented reality technologies to create campaigns and events designed around fun in-app experiences for users. For example, brands like Nike have created exclusive lenses to virtually try their new running apparel by turning the phone towards themselves.
Snapchat Sponsored Geofilters: Brands can also create their own sponsored geofilter. Geo-targeted filters allow for real-time activation and creativity when used as part of an event campaign or marketing push because they are geo-targeted at specific locations.
Content Posting Schedule: The best feature of Snapchat is that you don’t have to worry about time zones. With the 24 hour feed, it’s always time to post on Snapchat. It is excellent for businesses that want to share a behind-the-scenes look at what they do or keep up with their audience in real-time as events happen and conversations take place.
Snapchat is Free: You may think it is all about sending pictures to your friends, but wait until you learn the real benefits of Snapchat. Snapchat has turned into a free marketing tool that can help grow and prosper any business. That means you can save money on marketing by using Snapchat to promote your business, which is an excellent way for any company to get ahead.
The biggest strength of this social media app is that you can build a real relationship with your audience because they know what will show up in their inbox or story feed each day.
How? As soon as someone subscribes, they automatically get all new posts from the account sent directly into their timeline without asking for them specifically. Still, have some confusion? Let’s move to some FAQs to clear your mind.
How Does Snapchat Work?
Snapchat is a challenging app to get the hang of, but it’s worth learning. Unfortunately, it doesn’t have a prominent navigation system, and you can only swipe left or right for different sections.
Buttons are activated by icons without labels too. But don’t give up yet – we’ll start with reviewing all the symbols so that when you’re swiping through Snapchat one day (hopefully soon!), everything will feel more familiar and intuitive.
How to Use Snapchat for Marketing
Snapchat is an excellent way of reaching your target audience through a combination of short video content and pictures. It’s also effortless, with no more than three taps needed to share something on the app. The best part? No need for any knowledge of code or graphic design skills.
And it doesn’t stop there. Brands can take advantage of unique Snapchat filters that they can add onto their snaps with just a few taps – these not only make Snapchat perfect for marketing events (such as trade shows) and promote specific products and help them stand out from competitors who might be using similar filters.
How Do You Target Your Audience on Snapchat?
Geofilters are an excellent way to target specific audiences, such as a tourist attraction or city. By doing this, you can help promote your business or event to a particular target audience. Geofilters can help you to target the right people at the right time to build brand awareness of your product or service through Snapchat’s fast-paced platform.
Why Is Snapchat Attractive to Advertisers?
This is a bit of a rhetorical question, but it’s worth exploring. Most social media marketers use it because it’s a new platform that is not yet saturated by others like Facebook or Instagram. They are using this platform to build customer relationships for long-term business.
While there is no guarantee that these efforts will be successful, advertisers are still trying them out. For example, they might get more engagement than something else, such as plain text posts, because people crave visual stimulation so much more today.
What Gender Uses Snapchat the Most
According to statistics, there are over 56.1% female users on Snapchat, while there are only 42.5% males on the app. That means that you should concentrate on marketing products or services related to females most efficiently. Snapchat is more popular than other social media channels among youngsters.
Is Snapchat Good for Marketing
The short answer is yes because the abilities to target and reach a well-defined audience are among the most notable benefits. In addition, because of its unique features and benefits, you can say that this platform is better than others when you’re looking for a good marketing solution.
How to set up Snapchat Business Account
Create a Snapchat Business account to use the platform for marketing effectively. Marketing on this social media site is different from other platforms, so you’ll need to create an account with features that cater more specifically to your needs.
Download the App: You can find the free Snapchat app in the app store (for iOS devices) or in the Play Store (for Android devices).
Create an Account: If you did have a Snapchat profile, it’s for your business to appear on this platform. Choose a username that is a reflection of your brand and provide your phone number and all other details.
Set up a Business Account: After you register, access the Ads Manager to create your Snapchat Business account. Log in to your Snapchat account using your usual username and password.
You’ll be taken to the following page:
You will be prompted to enter your business’s legal name, select the country in which you will be operating and choose your currency. Then, a Business Account is created automatically.
To effectively use Snapchat as part of one’s marketing strategy, it’s essential that they set up their business profile; whether large or small-scale company matters not.
Doing this allows them access to more advanced options within the app, such as ad campaigns through Snap Ads (which has been shown successful) and additional metrics like audience demographics information via Analytics.
There are few features that you can access with a Snapchat Business account only.
- Advertising on this site using its Ads Manager Dashboard.
- Reach your desired audience by age-targeting your custom creations.
- Custom creations can be targeted at specific audiences by using their location.
Final Thoughts
With a millennial and Gen Z following over 75% in the United States, Snapchat is one platform that marketers find they can’t ignore. Studies show millennials prefer to use social media platforms to feel as if their thoughts have more depth than just 140 characters or less.
You can let your followers know about the latest products in your store, or about sales that have just begun, or you can even demonstrate how to use your products.
For example, you could tell customers about new arrivals or upcoming sales while demonstrating how some items work by snapping instructions – it may even result in increased purchases because chances are someone else has seen those posts too.
With messaging features like Stories (which last for 24 hours), it’s easy to see why so many businesses are turning towards this up-and-coming app for marketing purposes!
So there you have it, How to use Snapchat for marketing the easiest way possible and how this platform can be an asset in your business strategy. With the right planning and execution, Snapchat is a great tool that anyone can use to connect with their audience better than ever before. Don’t have time to run your Snapchat marketing? Our team is here for you.
This article was previously published on SocialSellinator’s blog.
This article was written for Business 2 Community by Jock Breitwieser.
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