Twitter Facebook LinkedIn Flipboard 1 So far in this ‘measuring social media objectives’ series, we’ve explored: How to measure brand perception on social media How to measure brand awareness on social media How to measure lead generation on social media This week, let’s take a look at thought-leadership. Most companies, when asked what their social media objectives are, will reply with: ‘to engage with our customers’ or ‘to increase brand awareness’ or maybe ‘to drive traffic to our website’. It’s not often that the answer will be ‘to position ourselves as thought-leaders’ yet social media is actually the perfect platform to achieve this. More companies are starting to realise the potential of profiling the individual thought-leaders within their four walls on social media but the challenges come when trying to measure the impact they actually have on the business. So here are a few ideas to help you on your way: Measure engagement statistics Monitor the blogs and websites that your thought-leaders contribute to and track metrics such as: Visitors (new and repeat) Subscribers Comments Shares / re-tweets / +1s etc Monitor influential bloggers When industry influencers start to mention your brand or thought-leaders, this is a good sign that you are making positive headway. Subscribe to some of the most prolific blogs in your industry and track the number of: Mentions of your brand or thought-leaders Referral visits to your website Back links to your website Referral visits to your thought-leaders’ blogs Back links to your thought-leaders’ blogs Monitor Twitter Whilst there are many social media platforms, Twitter definitely seems to be the one people use to keep abreast of anything new and ground-breaking. It’s a great platform for your thought-leaders to gain exposure. Whilst you might already get lots of re-tweets and mentions, start tracking how many times you or your thought-leaders get asked questions. When this starts to happen, it means that people are starting to perceive you/them as the ‘people in the know’. Monitor how many of your re-tweets and mentions are from the likes of industry influencers, industry magazines and industry bodies. Also, track how many new followers you are gaining from these groups. Next in the series… Is there a particular social media objective you’d like me to write about next? If so, let me know in the comments box below. Twitter Tweet Facebook Share Email This article originally appeared on Red Rocket Media and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?