Twitter Facebook LinkedIn Flipboard 0 Social media is a strategic tool to use when launching a product. When combined with traditional means it is a great way to gather information from a target audience, create buzz around a product and more. Let’s take a closer look at how these platforms can be put to use for businesses. Facebook Setting up a Facebook page for a new product is one of the quickest and easiest ways to to create a presence for your new product. Although the amount of information you can give fans is limited so as not to overwhelm them, it provides an immediate platform where fans can discuss the product and provide feedback. Some businesses have used Facebook pages as a way to conduct informal surveys to gather information and opinions from fans. Facebook pages also give a business or brand the ability to develop and nurture loyalty by offering a first look of a new product. Twitter Creating a twitter handle for your product is another great way to get feedback from followers. Initially, Twitter can be a tool to better understand the target market for the product by engaging in direct conversations with consumers. With the constant flow of information on Twitter, it is a great way to do research on a product. Once the product is launched, a business can use Twitter to contact other users who show an interest in the product, create buzz around the product through a hashtag campaign, and act as a customer support platform. People have come to enjoy and expect to have conversations with their favorite brands on Twitter and are more likely to share and recommend the information they get from these genuine sources. YouTube One of the best ways for people to understand your new product is for them to see it in action. Creating short video clips of a product are explanatory and when done correctly, are fun and shareable. Videos offer the possibility to go viral while at the same time explaining and introducing the product to new audiences. Pinterest Pinterest allows users to create virtual bulletin boards of photos and videos to share with their friends. The site has become hugely popular and boasts more than 17 million users. Carving out a presence for your business or brand on Pinterest allows users an easy way to share, like, and comment on your product. The sites viral nature is ideal to generate buzz and interest around a new product launch. Blog Building up credibility with consumers is a difficult but incredibly important task in social media marketing. By creating a blog, consumers will develop a relationship with a business or brand as well as share content directly from the source. As the audience grows over time, blogs are an ideal way to announce a product launch and give further details about the product that may not be appropriate on other social networks. Combined with a social media press release, blogs are a great way to generate excitement over a product launch. These are only a few examples of how to use social media in a product launch. With the number of social networks that are being created it’s important to think about them creatively and how they can benefit your product. If businesses keep the consumer in the forefront of all thought processes the results will be successful. Have you seen a product that was launched well using social media? Let us know in the comments. Contact Wild Frog Studio at 914.428.4645 to discuss your product launch and social media marketing strategy. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?