While business social media engagement was all the hype in the first few years following the advent of Facebook and the subsequent like, now the big digital marketing debate is centred around the monetary value of social media – something that is admittedly tricky to measure in absolute terms. As we asked in a previous blog post, exactly how do retweets translate into clients and how do you determine the direct impact of social media on the bottom line?
Social ROI is digital media’s topic du jour, with a plethora of attempts at defining it and suggestions for gauging it. All approaches have their strengths and weaknesses, with the majority trying to come up with a broad-brush solution for something too specific – a company’s social media KPIs which should be determined internally by the organisation’s marketing and sales teams working collaboratively around common targets and goals.
What few have done is present social media ROI stats and case studies in a visually appealing way, which is exactly why this infographic by InventHelp stands out from the online noise. This is why we are sharing it with you!