Business owners and solo bloggers alike want to generate more traffic to their website and improve their conversion rate. There are many techniques available that allow marketers to reach out to a broad audience to grab the attention of consumers. However, when you consider that there are over 30.6 million bloggers worldwide, getting the attention of your audience seems like an uphill battle.

We want to show you how to increase your visibility and sales using viral contests. Let’s take a look at the steps you should take to increase the odds that your giveaway is a success. Today we are going to help you establish your giveaway goals and show examples of contest prize ideas.

Establish Your Primary Goal

The first factor you have to consider when creating a contest is your primary goal. There are plenty of great reasons to run a giveaway for your business site. A staggering 63 percent of businesses struggle with generating new leads for their business. Creating and sharing a simple contest can help you cultivate stronger leads. Other common goals include:

  • Improving brand visibility
  • Increasing subscriber rate
  • Promote a new product/service
  • Boost user engagement

Establishing a goal allows you to track the success of your competition and can help you make informed decisions when creating future contests. For example, if your goal is to promote a new product, you can track the links that come from your contest posts and determine if the giveaway attracted enough consumers to make a marked impact on your sales.

Decide on a Contest Prize

The next step is figuring out what you’re going to use as your contest prize. Generally, the four prize categories include cash/gift cards, products, services, and discounts. Each type of prize has distinctive pros and cons you have to weigh before you make a decision.

Cash prizes, for instance, will net you a lot more entries than a product or service prize, but the lead quality diminishes dramatically. People who have no interest in your brand may enter your contest just for the cash prize. However, they have no intention of interacting with your business at the end of the event.

Prizes that consist of products or services on your website will help you get high-quality leads that are interested in what you have to offer. If you operate an online pet shop, a “new pet” prize will draw in customers who have, or are considering, a pet. Anyone who doesn’t fall into that group has no reason to enter your giveaway, thus limiting your potential growth but improves the overall quality of prospects.

Discounts are excellent runner-up prizes that you should consider sending to everyone who enters your contest but doesn’t win. Typically, a five to ten percent discount will encourage consumers who are on the fence to make a purchase on your website, thus improving your sales and conversion rate.

Create the Rules

At this point, you’ve established your goals and decided on a prize. Now it’s time to start thinking about the rules of your contest. If your goal is to go viral, you have to make sure that you include rules that will help you achieve your goals during the giveaway.

One common tactic that marketers use is they ask consumers to like their business page. Next, they are required to tag a couple of friends in the comment section of the post. By establishing these rules, your audience will quickly spread your contest across various social media platforms. If you ask consumers to tag five of their friends, and each of their five friends tags five more of their friends, the number of people exposed to your giveaway will increase rapidly.

Another rule you may want to consider is the time frame for the contest. Research shows that the best contest length is between 25 and 60 days. The reason this timeframe works is that it allows your giveaway to spread far and wide across your Facebook audience and Twitter followers. However, the contest is still short enough that people who entered it on day one will remember their encounter. Can you imagine the awkwardness of winning a giveaway that you forgot you entered?

After the Contest

Once you’ve announced the winner and sent out the emails with your discount codes, it’s time to wait for a while for consumers to use the codes you provided. You’ll want to track your Google Analytics data and social traffic so you can measure the impact the contest had on your traffic and sales.

There are no doubt, countless opportunities for growth when you operate your business online. Viral giveaways are one of the best ways to increase your brand recognition and build a loyal customer following when marketing on social media.