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How Oreo Won the Advertising Super Bowl With a Single Tweet

How Oreo Won the Advertising Super Bowl With a Single Tweet

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Last updated February 4, 2013

Even before a power outage halted Super Bowl XLVII, it’s likely that many CMOs were pacing nervously as a seemingly runaway Baltimore Ravens victory threatened to undercut their second half television ad spends. While Twitter mostly devolved into snarky punditry and fake accounts for inanimate stadium features during the blackout, one savvy brand cut through the chatter with a simple, clever tweet and won the evening.

Oreo Tweet Image courtesy of Oreo

By the time the lights came back on in New Orleans, Oreo had racked up over 10,000 RTs, thousands of ‘favorites’ and overwhelmingly positive replies – all with a single tweeted image.

The fact that the cost of an ad during Super Bowl XLVII is around $3.7 million makes this social media win all the sweeter, especially since many of those brands who invested in :30 TV spots have been universally panned for crude humor and a lack of creativity.

Our hats go off to the social media team at Oreo!

Jay Leonard

Contributor

Jay, an accomplished cryptocurrency authority based in the UK, brings a wealth of knowledge and practical experience in the realm of digital assets, focusing extensively on fundamental analysis and strategic long-term investments. His insights are grounded in a solid educational background with a Bachelor of Science from Michigan State University and a subsequent degree in Business Administration and Management from the prestigious London Business School. With a career that includes a two-year tenure as an Editor for Finance Illustrated and two years as a Content Strategist at Economy Watch, Jay has honed his expertise in the financial sector, particularly in cryptocurrency markets. Jay's authority in the crypto space is well-recognized as he has written for a myriad of respected publications besides Business2Community including Cryptonews.com, Jewish Journal, Economy Watch, and others. His analytical pieces help investors understand the intricate dynamics of cryptocurrencies, shedding light on how institutional participation impacts the broader asset class's future. An avid collector of non-fungible tokens (NFTs), Jay's involvement in the cryptocurrency sphere is both professional and personal. He has been closely following and investing in the burgeoning NFT market both for work and for pleasure. His commitment to the finance community extends beyond writing and investment. At Finance Illustrated, h. This role fortified his commitment to disseminating financial information responsibly, aligning with the stringent requirements of financial reporting and analysis. When he isn't immersed in analyzing cryptocurrency markets or expanding his NFT collection, Jay enjoys engaging with the finance community, sharing his insights and forecasts based on macroeconomic trends, and exploring how they reflect global financial shifts.

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