South by Southwest is an event organizing company that runs events such as SXSW Music and SXSW Interactive. However, SXSW Film is their most famous festival, and this year they’ve harnessed social media through the #SXSW hashtag to get people talking about SXSW Film. In this episode of Future of Engagement, Murray Newlands looks at what people are saying about South by Southwest Film across social media platforms:


  • Social media mentions saw a big spike on March 8, the day before SBSW Film opened.
  • 35% of coverage was from images.
  • There has been a lot of negative coverage for an event like this, with 14% of mentions being positive and 6% being negative.

Coverage of South by Southwest by platform:

Graph by Alerti social media monitoring tool.

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