While there is a lot of talk about social media ROI, a standard that companies rarely really apply when looking at budgets (trade shows, advertising, or smartphones for employees anybody?), you would have to have an absolute lack of critical thinking skills not see its advantages. However, it’s so new there are few great case studies to learn from, and when there are, they quickly become outdated.

So, What’s A Company To Do?

I asked Michael Brito what he thinks is a smart practice for developing smart practices in social media.

Michael just published his first book “Smart Business, Social Business: A Playbook for Social Media in Your Organization.” 100% of the book’s royalties go to Not For Sale, an organization that is leading the effort to end human trafficking. You can buy the book here.

Watch The Video Here

Michael Brito
SVP, Social Business Planning
Edelman Digital