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With 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social media platforms out there!

Snapchat is a fantastic tool for businesses as it enables you to increase community engagement and strengthen your brand, all at the same time.

With that in mind, listed below you will find 5 very easy ways to use Snapchat for business…

  1. Surprise your audience

Snapchat is a great tool enabling you to surprise your audience in a way that no other platform provides! For instance, if you have a new product that you can’t wait to debut, why not do it on Snapchat? People will remember this and also be excited about the sneak preview, knowing full well that they were the first to witness it.

  1. Provide access to live events

Snapchat is the perfect app for real-time social media marketing. This is because it provides your audience with direct access to live events such as trade shows, product launches or even one-off events such as the 500th customer to walk through the doors of your store. Snapchat offers a unique, exciting look at what’s going on at an event, taking people right into the thick of the action to really peak their interest.

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  1. Take people behind the scenes

Perhaps you’re in the process of moving offices or have just held a birthday surprise for a member of your team. Alternatively, maybe you’ve taken the whole team out for a celebratory lunch or have someone come into your offices to give a speech or presentation. Whatever’s going on at work, be sure to snap it to show how your brand stands out from the crowd.

  1. Partner with influencers

Partnering with influencers is a fantastic way to spread the word about your brand and reach a massive audience. When you partner with influential people who are skilled Snapchat users, they can create fantastic video content on your behalf, which truly raises the bar for your brand and propels you to an even wider audience.

  1. Offer exclusive promotions and giveaways

Another way to entice your audience and keep them engaged is to offer promotions and giveaways exclusive to Snapchat! You can create a special Snapchat promotion code, offer fans discounts when they watch your entire video or give followers a discount when they take a snap holding one of your products.

The sky is truly the limit with Snapchat! What techniques are you using to make an impact with your audience and strengthen your brand?

Read more: The Ultimate Guide to Snapchat