James Spillane
Growth is what we always seek in everything we do or from something we are participating in. We aspire to grow, in terms of business and in personality as humans.
What is the most necessary thing for us and for businesses to grow?
The first thing we need in order to ensure growth is space where we can stretch and grow tall or grow wide. A place that can hold a larger volume of us and a greater area that we can eventually occupy.
Take a bonsai for example. It is an art of planting miniature trees from Japan. These bonsai are very beautiful, but their very obvious trait is being small. The trees are confined to a small tray or pot so they won’t grow as big as it they are naturally supposed to be. It is deprived of space so it stays small.
This is the same for a man who lives alone, someone who doesn’t have friends, doesn’t have place to go. A man that doesn’t go out ever and a man that has no connection to the social world. He’s a man without friends. This man won’t grow socially because he has no where to go and no one to grow with. The bonsai is also like a business operating in a small city, without affiliates, a business that considers the boundaries of the city a dead end.
Social media helps us break the walls, the boundaries, the pot that is preventing us as human beings or as businessees to grow. It stretches our dwelling place, our reach and the place in which we can move to and fro, therefore giving us more opportunities and a larger space.
Social media solves our issues of being confined to a small place by giving us a tool, a powerful tool that lets us explore the social world and be connected to the rest of it. By being connected to it we are learning to adopt to the wide world and with this we are having a larger place to grow, the whole world.
Growth will not be possible if we are confined to a small definite area, break free, breathe and explore the wonders of growing.
This article was written for Business 2 Community by James Spillane.
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Ha, this is exactly why we called our agency Bonsai Interactive Marketing.
One of the literal meanings of the word bonsai is “the art of growing”. And, since we help companies grow (and are influenced by traditional Japanese culture), it’s the perfect fit. :)
Thanks for an enjoyable read – always nice to see bonsai’s recognized. :)