On Friday we posted about the epic troll response to Matt Cutts tweet about reporting scraped content that is ranking higher than the original. While the response was classic and quickly went viral, the intention of the new tool is welcomed with open arms.
The tool, which is simple referred to as “Scraper Report” is so simple to use. You simple enter in the URL of the original content and the URL that is ranking higher. Once the user confirms that their site is indeed conforming to Google’s webmaster guidelines the information is sent over for Google to evaluate. They couldn’t have made it any easier for webmasters to report their own content outranking them. The reason for this simple submission/reporting is very simple: Google wants to make is an effortless process in order to gather a large pool of data and eliminate the offending sites.
Nothing is more frustrating then seeing a low quality site outranking a site using content that is scraped and spun. Now, Google doesn’t guarantee to automatically remove the offending website, nor do they say what they will use the reported information for, but we suggest that if a site is outranking you using your content then by all means use the Scraper Report and alert Google to this. They are clearly making an effort to really rid their search results of the spammy churn and burn sites.
Could Google be making these changes in order to keep up with Bing’s new webmaster guideline changes and Yahoo’s recent announcements that they are making a stronger push in the search department? That could certainly be a very strong argument, but with Google owning such a larger percentage of the search market it is good to see them taking steps forward to improve the quality of their result. This rewards those that are confirming to their guidelines and creating high quality websites.
If you want to report high ranking scraped content then Click HERE.