When I attended CRM Evolution 2011 in August, it was clear the social media was all anyone could think about. We are at a point where companies are finally recognizing the power of social media. The next step is learning how to harness that power to create better relationships with customers, and, eventually, increase revenue. Marshall Lager is an expert in this area, and was able to spare a few minutes to let me interview him. We discuss the power of social media, how companies can social media into their CRM strategy, and finally Lager reveals the golden rule of engagement. I would tell you here, but that’s no fun. Watch the video to find out more.

This video was taken from my original post on the Software Advice CRM website.