Connor Brooke
Chances are even if you don’t use Foursquare, you at least know about it. Who hasn’t seen the occasional status update from friends “checking in” to whatever location they were at?
While this “check-in” feature is a huge part of what made Foursquare what it is, a recent makeover will see new features take the center stage as check-in reconciles itself to becoming a mere sideshow attraction.
The New Look of Foursquare
After reviewing the way typical Foursquare users utilized the app — and discovering far more users were using it to find businesses rather than check-in at them — Foursquare founders decided an upgrade was in order. With the new Foursquare app, you will have heightened capabilities to search for, say, a Pool Mosaics company, than you did before the upgrade.
Expect to see new additions such as “Lists” and “Explore” overpowering the badge-winning check-in feature. These new features essentially take what independent users were doing before the upgrade and make it more accessible.
Instead of having to go around Y to get to C, you’ll now be able to just jump straight into what you really want to do … without all the hoops.
The new Explore feature will allow you to run a search for whatever you’re interested in. If it’s a good Italian restaurant, then you’ll get a map of every Italian eatery in the area. What sets Foursquare apart from generic guidance apps, however, is you can select individual restaurants to see how many of your friends have visited the place and read whatever reviews they left. This can help you make your decision because you trust the opinion of whoever left the review.
This Lists feature is another exciting addition to Foursquare. With it you’ll receive recommendations about places you might be interested in visiting when you just have time to kill. While you may or may not see reviews from trusted friends, you will have access to tips and reviews from other people who have visited the establishment. Moreover, the perk of receiving a discount just for checking in with your Foursquare app remains with many businesses.
Social Networking with Foursquare
Moving even further into the realm of social networking, the new Foursquare offers a Friends feature. This addition gives you the ability to see places your friends have visited, review what they thought of the experience, and share your Lists with one another. You’ll also notice the ability to “like” certain items as you do on Facebook and experience pictures in a similar manner to what you’re used to on Instagram.
Perhaps the best part, however, is the new Foursquare has been designed to work faster than ever before. So if you’re already a Foursquare enthusiast, then you’re going to love the new functionality of the app. If you’ve never used Foursquare before, now is the time to get started.
This article was written for Business 2 Community by Connor Brooke.
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Foursquare offers more and more features in the search option but still remains an empty shell with the only real interaction being the check-in mini game