Social media marketing is on the minds of every personal brand and business today. With over 1.4 billion users on Facebook and another 500 million spread across Twitter and LinkedIn, it’s crucial for everyone to get active and build out a loyal following as soon as they can. However, knowing how to approach your audience and giving them content they are looking for is the first step to finding success in the world of social media.

Five Ways to Improve Your Social Media Marketing

The good news is that there are thousands of sites online that also specialize in social media marketing and we’ve listed some of their best advice, methods and tips for getting the most out of your social media efforts. Enjoy!

Using Social Media to Protect Your Brand

Create Content that People Want to Share

Social media is all about creating content that people engage with and actually want to share. This is tough for many companies and individuals, simply because they don’t put in the time and effort to create content that relates with their audience. A great place to look when trying to find content that best relates with an audience, is by looking at some of the top names in the internet marketing and blogging space. With individual and brand names on the line, content is everything — so only put out the best possible!

Reference: 7 Proven Methods to Explode Social Shares

Build a Better LinkedIn Profile Page

LinkedIn is one of the largest sites on the internet for businesses and professionals to connect with each other. With over 300 million active users on the site, you are going to want to make sure your profile is updated often, promotes your best attributes and stands out from the crowd.

Reference: How to Create a Perfect LinkedIn Profile Page

Knowing What to Say and How to Engage with Your Audience

Literally every person, web site and brand has a social media account — but not all of them are actively tweeting or posting status updates that have any relevance to their audience. Twitter is one of the biggest platforms for growing a social audience and giving you the ability to instantly connect with all of your followers. Some of the most important contributors to your Twitter success are knowing who your audience is, knowing the best time of the days to tweet, creating content that engages with your audience and gets them to respond… while also following back everyone who follows your brand in the process. Perfecting each of these methods will secure your place as a valued and appreciate social media account.

Reference: How to Supercharge Your Twitter Following

Use Social Media to Help Your Profiles Rank Higher

We all know the power of social media and how many people it can reach at any given. What many people don’t know or appreciate is how well social media can help promote your name and brand in the process. Sites like Facebook, Twitter and LinkedIn all rank extremely well in Google — but more importantly, they also rank very well for individual names and brands. This means that you should be creating profiles on every social network for both your personal name, site and/or brand. By doing this, you will not only increase your chances to rank for every position on the main page of your related search results, but you can also gain some valuable links back to your site as well.

Reference: Using Social Media Profiles to Rank Higher in Search Results

Understanding the Social Media Landscape and Not Listening to the Hype

Not only are millions of people currently active on Twitter, Facebook and LinkedIn, but many of these people think they are social media experts as well. This leads to a lot of false information floating around, such as why or how you should be managing your social media marketing — many of which, are simply myths. The myths include, but are not limited to: Your competitors are too big to beat. Social media has no contribution to actual sales. There is no way to actually measure your social media ROI. So in short… base your social media performance and activity off your own experiences and don’t let the naysayers and online myths distract you otherwise.

Reference: Social Media Marketing Myths that You Can Safely Ignore

Take Control Over Your Social Media!

As you can see, there are plenty of resources and guides out there to set you on the right path for better managing your social media and building a loyal following in the process. The best way to manage your audience is to become an actual customer and follower of your brand — what would you like to see, interact with and get value from. So many brands are focused on increasing their number… but at the end of the day it all comes down to engagement and value.