Today I have some social monitoring resources to help you improve your brand presence online.

Keeping track of your mentions online can help you develop a message that resonates with your audience. Your business can better determine how well your marketing campaigns are performing with the right tools in place. Would you like to find out more about what people are saying about your brand? Take advantage of these tools, and let me know how these work for you!

1) Get ahead of the competition – Reputation

Gather important analytics from your brand reviews, social media likes, online comments and more. The Reputation tool measures and provides insights on new and existing customers. Learn more about visibility, sentiment, and engagement and how this all stacks up against the competition. Optimize business listings in their portal in addition to managing online reviews/ratings, conducting surveys, and social media management.

2) Improve your brand strategy with social listening – Hootsuite Insights

Find out the latest trends and conversations as they happen in real time. Hootsuite Insights provides brand and industry analysis, metrics for your ‘Likes’ and followers, demographic analysis, and social media measurement all from one dashboard. Gain a better understanding of conversations in order to measure social sentiment. Use this tool to stay in touch with your community and to be one step ahead of others in your niche.

3) Modern communication management made simple – Cision

Identify how the media and your customers view your brand online. Cision is powerful online software, which allows you to discover actionable insights on your social accounts with precise data analytics and customer engagement tracking. This will allow your business to harness your reputation as you keep tabs on customer reviews.

4) Help your customers have better online experiences – Nuvi

Give your buyers a better brand impression with this powerful analytic and management tool. Use Nuvi to monitor content in your niche as well as all of the major social networks in real time. The software not only includes keywords most used, but also social groups and topics from brand followers and influencers through social listening. This tool is a powerful resource for social media monitoring and data reporting.

Hopefully you will find these social media monitoring tools useful to your brand marketing strategy and reach. Are there any that you would like to add as well?

Have fun with these tips and tools.