Twitter Facebook LinkedIn Flipboard 0 Social media is a challenge for any organization. Getting executive buy-in, dedicated resources and clearing compliance hurdles are just a few of the many challenges faced by professional social media strategies. Enterprise organizations, while they may seem large and powerful, actually face higher hurdles related to implementing an effective social media strategy. I had the chance to speak with Richard Margetic, Director of Global Social Media at Dell, to find out how an enterprise organization implements a successful social media marketing strategy. Here are a few tips from Dell about how to drive results in social media at an Enterprise organization. Build Brand Awareness with Authoritative Employees Enterprise organizations need to play to their strengths to develop a winning strategy. One strength (and sometimes a weakness) of enterprise organizations is the size of the business. It is almost certain that influential individuals in social media already exist inside the organization. Utilize these influencers by training and encouraging discussion about their roles, company goals and initiatives. This can also be done with employees who are influencers in their industry, but might not understand how to use social media. At Dell, the influencer training program resulted in 47 new keywords showing up on the front page of organic search results in topics related to these influencers! Generate Content By Listening Social listening tools can quickly become overwhelming if you lack a strategy to properly filter the important (few) from the irrelevant (many). Richard stresses that the enterprise must create content avenues with topic-focused communities to process the ‘overload of information’ generated by social listening. Ensure that the information the communities received is carefully curated to be timely, relevant and valuable. Measure & Optimize Take advantage of the analytical skills native to most enterprise organizations. Always measure and analyze engagement to learn from past successes and failures to optimize future strategies. Richard measures engagement through likes, shares, comments and link click-throughs. These factors then generate a content reputation score to identify winning topics. It is also important to analyze the content type, as videos, pdfs and infographics all drive different levels of engagement from different audiences. Use these tips to appeal to your strengths as an enterprise organization – size, analytical abilities and process training. Playing to these strengths in social media will increase brand awareness and community on social networks. Twitter Tweet Facebook Share Email This article originally appeared on Social Media Extension and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022