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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩Social Media

    Employee Advocacy: Empowering Your Teams on Social Media

    author imageTom Whatley Last updated: 18 August 2021
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    Businesses looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd.

    But, only 17% of businesses have implemented a formal, comprehensive policy.

    Allowing your employees to represent your brand online not only empowers them to be more than just a part of the team, it can also be a great way for your business to reach new audiences.

    In this article, we’re going to explore what employee advocacy is, showcase some do’s and don’ts, and walk you through the process of creating your own policy.

    Setting up a culture of employee advocacy

    Employee advocacy is the promotion of an organization by its employees.

    Good employee advocacy helps to paint a positive picture of your business and increase reach and brand awareness. When your employees share your company content and updates on their own social media accounts, it in turn augments your brand.

    It also helps to set up a company culture that empowers your employees to become brand ambassadors.

    Take a look at creative SEO agency Rise at Seven’s Twitter feed. Nearly every single one of their posts tags or retweets an employee in some way.

    Screenshot of Rise at Sevens tweets sharing new employees joining

    The majority of their employees have their job title and the company’s Twitter handle in their Twitter bios.

    Rise at Seven employee Twitter bio

    Further, each one actively engages with the brand—whether it’s retweeting company posts, sharing job openings or posting company news.

    Rise at Seven employee sharing job opportunities on Twitter

    This promotes a positive company culture because employees are empowered to publicly share job achievements, publications, and updates. This helps employees to build their own personal brand separate from simply being a Rise at Seven team member.

    This isn’t only beneficial to your employees (even though it can be a huge perk). This is also an authentic way to extend your content’s reach.

    By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light.

    What great employee advocacy looks like

    Great structure begets great employee advocacy. You don’t want your employee’s social media posts to come across as pushy or salesy. Instead, they should read naturally and not like a press release inside of a social media post.

    Take this LinkedIn post from the Head of Content at email marketing platform GetResponse.

    GetResponse employee sharing content on LinkedIn

    He shared a recent blog post and created an authentic and engaging caption to go along with it, garnering 21 reactions and five comments.

    Now, look at a post on GetResponse’s company page, also sharing a recent blog.

    GetResponse company page sharing content

    Six likes.

    This is one reason that having an employee advocacy program is so beneficial: it amplifies your brand’s reach.

    Your employees have 10x the social reach than your company has. Utilizing this in your marketing efforts can pay dividends.

    Buffer is another great example of employee advocacy at work. They’ve consistently empowered their employees to take full control over their personal brands—whether promoting Buffer or unrelated side hustles.

    Buffer Twitter account celebrating employee milestone

    Many of their employees (past and present) have become big names in the digital marketing space due to the representation Buffer gave them.

    This is a win-win for both company and employee. As your employees become more well-known in the industry, they amass trust. The more trusted they are, the more trusted your business is.

    How to build employee advocacy processes

    We’ve put together a six-step process to help you create a successful employee advocacy platform that empowers your team and helps to increase brand awareness and reach.

    1. Ensure you have a positive work environment

    If you aren’t facilitating a positive and engaged company culture, your employees won’t be interested in promoting your business for you.

    Take the necessary steps to make sure your employees are proud to represent your company.

    A few ideas include:

    • Create an environment that allows employees to do their best work. This may be offering a remote work option or a four day work week, the technology needed to get their jobs done, comfortable and adjustable desk/chair options, or building an asynchronous culture that prioritizes deep work over real-time replies.
    • Provide positive feedback and reinforcements. Regularly give your employees positive feedback. If they only hear negative criticisms, they’re not going to feel good about the work they’re doing for you and won’t buy-in to advocacy.
    • Celebrate special occasions. Celebrate your employees and their monumental moments. Be it a work anniversary, buying a home, having a baby, getting married, a birthday, a successful side hustle, or something else.
    • Hold regular check-ins. Empower employees to come to you to talk about ideas or concerns. Holding a formal check-in every so often, whether quarterly or annually, is a great way to do so. Even an informal check-in via email or Slack can move mountains.
    • Invest in your employees. Show employees that you genuinely care about their success. Pay them what they’re worth. Reward them with gifts. Invest in new learning opportunities like conferences and courses.

    Bottom line: show your employees that you know their worth and that you appreciate them every step of the way. Build a positive culture, and you’re sure to have employees excited to represent your brand online.

    2. Set goals and objectives

    The next step is to set specific goals and objectives for your advocacy policy. Leveraging employees as brand advocates can be a great way to improve company culture, but a formal employee advocacy program should plan to meet specific metrics and KPIs.

    For example:

    • Increase social media followers (across all social media channels) by X# in X time frame
    • Increase in organic reach by X% over X time frame
    • Generate more website traffic from social networks over X period
    • Build higher social media engagement over X period
    • Catalyze word of mouth marketing and referrals (measure by X new referrals in X time frame, as well as quality of referrals)

    Be sure to create SMART goals (Specific, Measurable, Achievable, Realistic and anchored within a Time Frame). Give each one a specific numeric goal that you hope to achieve. This is the most effective way to know if you’re hitting your KPIs or if you need to adjust your program.

    3. Pinpoint leaders and participants

    Decide who’s going to lead the charge, as well as who should participate as the first group of employee advocates.

    Having set leadership to keep your team excited about this program is key. You don’t want to launch, watch a group of employees share content consistently for a month or two, then have the enthusiasm die down before reaping any benefits.

    The program needs to be consistently nurtured to maximize employee engagement—a set of team leaders can zero in on achieving goals without losing focus.

    As for your pilot group of advocates, consider those who are already active on social media. They’ll be most likely to adapt to the new marketing strategy quickly, and likely already have a decent following. Testing it out with your company’s marketers is another great place to start.

    Make sure to explain the benefits of employee advocacy to get this test group jazzed about the project. Benefits include:

    • Building a strong personal brand. Having an active social media presence can lead to a greater following and larger personal and professional network.
    • Becoming a thought leader in your industry. Sharing content and starting conversations around your brand or industry will generate attention and help your employees to position themselves as thought leaders.
    • Incentives and gamification rewards. To keep the advocacy program exciting, consider offering incentives like gift cards or a bonus. Gamifying the process by keeping a leaderboard of employees garnering the most engagement is another way to make advocacy more fun.

    The end-goal is to empower interested employees to become true advocates for your brand. Their passion should be self-driven and rely on passion more than incentive-driven rewards.

    It should not feel like a forced job, or else it will come across as a forced post. It should look and feel like a natural extension of their personal social presence.

    Starting with a small group is a great way to test the waters and see if this is a tactic that will work well for your team.

    4. Create social media guidelines for employees

    Once you’ve identified the employees who will lead and test your new advocacy solution, put together social media guidelines and brand messages for them to adhere to.

    This is something Starbucks has done for their employee advocates or “partners” (as they like to call them).

    The two-page document has a list of do’s and don’ts, as well as contact information if the advocate has made a mistake and needs to work with the social media team directly for crisis management.

    Screenshot from Starbucks social media guidelines

    Your social media guidelines can be as long or as short as you want them. It’s a good idea to work with your human resources team to make sure you cover all your bases before sending employees off to publicly curate company content.

    This document should include information like:

    • Examples of the types of posts they could create
    • Tone of voice guidelines
    • Hashtags to use
    • Reminders that they’re an advocate, not a company spokesperson
    • Details about your brand’s target audience
    • Do’s and don’ts for best representing your brand
    • Who to contact if something goes wrong (and how to reach them)

    5. Put together a library of assets and resources

    Compile a library of assets that members can choose from to promote, as well as resources on how to get the most out of this strategy.

    You want to set your employees up for success. An internal resource like this sets the tone, provides valuable information, and offers support.

    Consider compiling:

    • Photos and graphics to use as post visuals
    • Links to the content you’d like to see promoted (although the most natural posts are from people who are also involved in creating said content)
    • Sample captions or talking points to jumpstart their own posts
    • Internal communication or online resources explaining more about how to get the most out of employee advocacy
    • Recent company news and milestones

    6. Keep your employee advocacy program going

    The last step is to put a system in place to keep your employees sharing regular updates about your brand.

    Have your social media marketing team regularly update your asset library with new content and visuals. Consider creating a channel or group in your team’s online communication tool to share exciting company updates and talking points.

    Talking about a brand on social media shouldn’t be reserved only for the C-suite. By empowering employees of all levels to be a part of the company and share related content, you’re cultivating a strong company culture and helping increase employee retention along the way.

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      This article originally appeared on ConversionXL and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Tom Whatley

    Follow @TheTomWhatley

    Tom is a Digital Marketing expert and Head of Growth and Seraph Science, a C-Suite Marketing solution that helps marketers generate leads worth 6 to 7 figures in sales pipeline. Learn more at www.seraphscience.com

    … View full profile ›


    More by this author:
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