In the new Meek Mill’s song “Amen” featuring Drake & Jermih, Drake says
“Worried about your followers, you need to get your dollars up”
He’s speaking directly to other rappers and in our case, marketers, about social media connections. It’s common place for rappers to disrespect each other in songs about how much money they make these days and Drake makes a great point here that marketers need to take notice of.
You need to convert your marketing into revenue to be successful!
Social Media ROI
There are almost too many articles these days about measuring your social media ROI. What metrics really matter? How do you measure them? What are the best social media measurement tools?
Let me let you in on a little business secret I’ve discovered since starting my own company over a year ago:
Landlords do not accept social media followers for rent!
Don’t get me wrong, it’s definitely important to keep track of your online efforts and what they result in. But the bottom line here is the bottom line. If you’re not engaging those connections and bringing them through your sales funnel or leading them to become your customers, your number of followers does not matter. It’s the amount of business that you can generate from your followers.
So take Drake’s advice and stop worrying about your followers, it’s time to get your dollars up!
Are You Helping Grow Followers or Business Revenue?
For you social media marketers out there, how do you approach social media goals for your clients? Do you just focus on growing the number of social connections or do you work with your clients so that their followers lead to business growth?