Digg – One of a Kind Social Media

The Digg Concept have been around for more than 7 years and since its launch became one of the most popular social networks worldwide. What makes Digg unique is that unlike some of its rivals, it still manages to retain its popularity and even achieve an increase in its user database. Right now, Digg is as hot as it was when Kevin Rose launched it.

The Very Basics

Creating an account in Digg takes no more than 2 minutes (if you have Facebook account, otherwise you have to spend 1-2 minutes more) and once you verify your email address, you are ready to find new friends and you can start browsing all of the stories Digg can offer you. This is the best time to start promoting your blogs into the social network.

Getting Started

In Digg, like in pretty much in every online community, you will have to manage to establish yourself as an authority. This is why, it is a good idea to invite all friends you have in Twitter and Facebook. Additionally, Digg allows you to find users, who share similar interests like you and you can easily turn them into followers. Don’t get me wrong – you are not supposed to spam everyone, who Digg suggests you might know. Make sure, the people, who are following you, are really interested in the content you share. Otherwise, you will have really hard time promoting your links.

Content Promotion

What makes Digg different from all other social networks is that its purpose is to promote content its members find interesting. Before a couple of years it was relatively easy to find a list with the top 100 or top 200 Digg users and try to establish contact with those, who are most active in the topics you follow. This allowed many people to promote their content in Digg, by just using its Power Users. Unfortunately, Digg decided to remove the Top Users pages from its system.

This doesn’t mean that there is no way to identify the power users in your niche. You just need to spend more time doing it – you have to investigate all niches you are interested in, see what are the top stories for the past 24 hours and after that examine the people, who submitted them. Repeat this every day for 2-3 weeks and you will find, who are the real Digg Power Users in your niche. If you are looking for a tool to help you with all of this, click here and try this list.

What is the Right Content?

We have been using Digg for more than 2 years, so based on our experience, Digg users tend to show more interest in any of the following topics – Digg, Humor, Political News, Pictures, Videos, Hot Topics (Controversy), Linux, Apple, trendy tech-related stuff (Ajax, Chrome, Firefox, Web 2.0), Gaming and Alternative Energy. This can be quite disappointing if your topic doesn’t fall in any mentioned above, but if you manage to think outside the box when creating your content, you still have good chances of quality promotion.

A really easy way to see what content is hot in the website is to examine the top stories over a couple of weeks. If you see some topics, you can use for your niche, don’t hesitate and create your content right away. Since Digg is quite competitive area, the faster you manage to create quality content to promote, the better chances you have of doing so.

The Prize

After reading all this info about Digg you probably wonder – Why I have to invest so much efforts in that website? The answer is simple – Digg drives massive amounts of traffic to all pages promoted at its home page. If you manage to get promoted, your content is likely to receive between 5000 and 10000 visitors over the first hour. The better your content is, the more votes you will get and the longer you will remain on the top.

Share your experience in the comments!