Social media has grown up over many years and it’s now a firm part of everybody’s life. For individuals, it’s a way to discover. For businesses, it’s a chance to sell to your target audience. But there are still a number of myths floating around.
This article is going to attempt to debunk 10 of the most common social media myths.
You Get More Clicks in the Morning
The truth is that you get the most clicks based on your target audience, where they are in the world, and any other number of factors not under your control. What you have to understand is that social media is a 24-hour entity. People on platforms like Periscope watch 40 hours of live video every day collectively, and that means they are watching video in the morning, in the evening, on their lunch breaks, and in the middle of the night.
This is something you should track, but it’s not something you should fret over anywhere near as much as people do.
You Don’t Need a Strategy
The days where you can spam updates and it will hit people’s newsfeeds are gone. Organic reach has been crippled. Only creating a real relationship with customers is going to get them coming back for more. You should have a firm strategy for what you want to achieve with social media marketing.
You Can Never Promote
Self-promotion has always been cautioned against on social media. But this doesn’t always have to be true. You can promote your brand. Use the 80/20 rule. 80% of your content should be helpful and 20% promotional.
The only way you are going to increase your sales leads this year is to promote yourself. People are not going to work out what you’re all about by themselves.
You Need to Be on Every Social Media Platform
Incorrect. Your target audience isn’t on every social media platform, so it makes little sense to target them all. It’s better to provide a concerted effort on multiple platforms than it is to spread yourself thin across many platforms.
You Should Only Be on One Platform
This is the exact opposite problem. You are not fulfilling your goals because you are not maximizing your reach. You have to be on at least Facebook, Twitter, and one specialist platform of your choice. As your business grows, you will continue to expand.
Social Media is Only About Finding New Clients
Social media is about both creating and maintaining relationships with new clients. The reason why human animal friendships are often so strong is because it’s a two-way continuous process. Both parties reward each other for that.
Use that principle to dictate your social media strategy. It may take multiple interactions before a new lead becomes a client, so don’t give up after only a few attempts.
No Engagement Means Nobody Cares
Engagement is good, but in the grand scheme of things it means nothing. People are still reading and clicking on your links. Check your stats on your landing page to get a true reflection of the figures. You should still work on increasing the amount of engagement you are receiving, though.
Social Media Content Equals Theft
It’s well-known that people are afraid of corporate and financial scams these days, but social media content doesn’t allow people to steal your strategy. And even if it did think about this. If you stopped posting social media content to keep your social media strategy safe, then you would have a social media strategy that you’re not actually using.
What’s the point?
B2B Social Media is Radically Different from B2C
Do you think that B2B social media strategies and B2C social media strategies are that different from each other?
There are differences, but not major differences. You are still talking to a human person when you are marketing your business on a B2B basis. They respond to the same emotional indicators as an ordinary member of the general public.
The difference is the type of content they respond to, rather than what you need to do to engage them. Don’t overcomplicate things.
Conclusion – Dangerous Myths
These myths are incredibly dangerous because they can derail your social media strategy before it even gets off the ground. You have to go out of your way to make sure that this doesn’t happen. It requires a change in your thinking and performing due diligence before you commit any social media advertising dollars.
If you can manage that, there’s no reason why you can’t achieve everything you want to achieve on social media.