Twitter Facebook LinkedIn Flipboard 0 There is no denying how invaluable social media has become to businesses in our modern economy. Social media allows businesses to reach market specific audiences, connect with potential customers, and best of all- its free. Given the obvious benefits of social media, it is no surprise that the number of businesses utilizing it continues to grow. However, what most businesses don’t realize about using social media as a business forum, is that simply posting on social media is not enough. In fact, getting the most out of social media requires network specific timing of social posts. Meaning that when you post, is just as important as what you post, and where you post it. Imagine you have a lemonade stand. There are good places and bad places to set up your stand. Obviously you want to pick the best place to sell your lemonade, somewhere with lots of people. More people more sales, simple. However in order to maximize your profits, picking the right time is just as important. Afterall its useless to pick a location with alot of people if you choose to sell it when theres no people around. Just like selling lemonade, utilizing social media requires you to pick the correct place and correct time to maximize your gains. Therefore it is imperative for businesses who wish to utilize social media most effectively to follow some simple guidelines as far as what, where, and when they post their content. Best times to post on Facebook: Best times – Weekdays from 6-8AM and 2-5PM Worst times – 10PM-4AM Less engagement on the weekends Best times to post on Twitter: Best times – 1-3PM, especially on weekends Worst times – 8PM-8AM Unlike Facebook, Twitter engagement increases on the weekend Short Tweets with two hashtags get the most engagement Best times to post on Google+: Best times – 9-11AM Worst times – 6PM-7AM Nighttime posts (like all social media) perform the worst Best times to post on LinkedIn: Best times: 7-8:30AM, 5-6PM Worst times – Monday and Friday, and 9AM-5PM Often used right before and after typical work hours Tuesdays and Thursdays tend to get the most engagement from business people Best times to post on Pinterest: Best times – Saturday morning, 2-4PM and 8-11PM Worst times – 5-7PM and 1-7AM The average pinterest visit is 16 minutes which means it average visit duration is longer than other social media. There is more to effective social media use than content and engagement. Having high quality content does not do much good if you don’t know where, and especially, when to post it. Sticking to a consistent social media campaign in terms of timing and placement will help increase your social media engagement. By increasing social engagement your online presence and reputation will grow. This in turn will convert visitors into leads, and leads into customers. (source: Fannit) Twitter Tweet Facebook Share Email This article originally appeared on Inbound Marketing Tips For Business Owners and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022