Should Your Company Be On Tumblr?

While most businesses know the importance of Facebook marketing and even Google+ marketing for their social networking campaigns, they may not think about the less obvious sites. However, it can be easier to stand out from the crowd on other social media sites. One of those is Tumblr, but how do you know if your company is right for this site?

Tumblr is a blogging platform, so not every business is going to want to utilize this marketing tactic. However, more and more companies are recognizing the importance of blogging to attract new customers and retain current ones. If blogging is something you are interested in adding to your marketing strategy, Tumblr could be a good place to start.

The Benefits of Tumblr

It is a user-friendly site, which is great for the new business or small business new to the internet and blogging. It’s simple to figure out because all of the controls are right on the dashboard. It is also free, which can be extremely important to a young company that has a limited marketing budget. You can still customize the look of your blog and it will often look more like website.

Because your blog will be categorized, it makes it easier for people to find you. This allows you to enjoy more targeted traffic, people who will actually be interested in your topic.

Perhaps the most important thing to know about Tumblr is that it isn’t solely a blogging platform. Instead, it is a social network that happens to use a blogging platform. This distinction is key because users of the site will expect your posts to be social in nature. You will provide great content, but it must be fun and engaging or else your audience will go elsewhere. After all, with millions of blogs on the site, they have plenty to choose from.

How to Utilize Tumblr for Your Business

• Make sure your content is engaging and informative. It should be better than the competition. This may mean you provide information that isn’t on every other blog or you may present it in a new way. Photos are important on Tumblr blogs. Funny stories combined with facts and images all do well on this site. Your content should be sharable so that others will want their friends and followers to know about it.
• Tags are more important in Tumblr posts than keywords. Make sure you choose tags that are relevant and will draw in a large number of people. The optimal number is between seven and 12, but they should all be categorized around your topic.
• Networking is just as important on Tumblr as it is on other sites. However, don’t just stop at communicating with other bloggers on the site; draw in people from other networks as well.

Tumblr is an important part of many business’ marketing and social media strategies. Take the time to learn the benefits and differences between it and other sites and decide for yourself if your business will benefit from spending time here.