Cold Hard Data – Missing Key to Warm People Connections

How Does Paying Attention to People’s Actions – Make Data Cold?

What if Data Served as the Ice for People’s Actions?

A common conversation I hear is people self identifying in two camps. One, people person camp = I am about being social , personable, helpful, WOM, networking etc… Two, data & math = I love seeing the numbers tell the story, I follow the data, ROI.

Now, how many times have you heard these contrasting statements? I am about the quality not the numbers. There is value in data and it’s analysis to make better choices. I do not let numbers dictate my decisions, I am a people person, people first.

When did it have to be about either or? What happened to both – together? What about seeing the value they each bring to the table?

What if you had access to this knowledge while in Facebook?

• Organic Impressions Declining by 33%
• Paid Coverage Rising 121% December 20122

Do we associate organic interactions with the people side of the equation? Is it possible that Facebook is changing the game and to be able to have folks see and remember your brand, you will have to also participate in some form of paid insertion? Let’s look at the effect that paid impressions have had on brands showing up.

What Effect Will Paid Impressions Have on Brands?

Would knowing what drove you traffic to your fan page influence how you spread your time and spend in Facebook?

• What if data helped you make better decisions?
• What if data showed you missing actions you could benefit from?
• What if data gave you the edge on your competitor?

How will you look differently at data to help you in your quest to perform better with integrated marketing?

What other questions are surfacing from what this post brought to your attention? We can use those questions to deliver you the next post. Meanwhile how do you want to improve your performance in Facebook for your brand? Do you need to build a stronger audience or do you need to make better content decisions with the audience you have now?

What Makes a Good Facebook Fan Page?

How can you create the trifecta of an ideal Facebook Fan Page:

1. Great Content
2. Driving Traffic ( at same time)
3. Integrating Other Channels

This is just the starting outline – let’s dig into this topic together and learn what else is important when playing in Facebook’s sandbox.

What will you use, to show you are moving in the right direction for your brand?

Photo attribution: http://www.flickr.com/photos/sis/3268020209/