I simply love stumbling across all types of interesting new content on the Internet through the social bookmarking site StumbleUpon. Although the site has been around for years, a good friend of mine recently introduced me to the site and I’ve been hooked ever since.

Although I’m fond of the site, I was still pleasantly surprised when I came across the newest statistics surrounding the site. These statistics are ones that social media strategists might want to pay attention to, courtesy of column five media’s recent infographic. (See Below)

Here are the top 5 results of their study:

  1. StumbleUpon now drives more than 50% of all social media site traffic in the United States, beating both Facebook (37.4%) and Twitter (3.23%).
  2. A popular link shared on StumbleUpon will get 83% more stumbles after 24 hours.
  3. The half-life of a link (period of time when a link has received half of the engagement it will ever get) is 400 hours on StumbledUpon.

The above two statistics are so high because of StumbeUpon’s ability to show a user a link regardless of how old it is.

  1. The average page view on StumbleUpon lasts 72 seconds, which is 25% longer than the average web page view (58 seconds).
  2. In one sitting, the average user spends on average 69 minutes on StumbleUpon. Conversely, the average Facebook session lasts 23 minutes.

What do these statistics mean to the social media strategists of businesses?

It means that depending on their product or service, they may want to consider having their content posted on this site. Although I would not dare say that every business could benefit from being on StumbleUpon, I do believe that for some businesses it may be a hidden gem.


What are your StumbleUpon plans for 2012?

Photo Credit: Column Five Media