Most businesses now realize the potential of social media and its compelling way it reaches customers. Social media is an equalizer of influence. It’s not about the technology, but people being engaged. Customers are more influential as part of the social media arena. Social media has created an involved, connected and more perceptive customer audience.

Businesses must embrace this opportunity and the relationships they’re shaping with their customers. By adopting a new perspective, a meaningful engagement strategy for building customer relationships, businesses can take advantage of the growing opportunities via social media networks.

There is no doubt about it. Customer influence is growing! Businesses that embrace customer engagement to form and guide experiences, and to innovate products and services will gain significant brand and competitive advantages.