Boyfriend: Master Social Media Marketing Like Justin Bieber

Justin Bieber launched his album Boyfriend last week, and it’s been immensely successful. Much of its success has been due to Bieber’s excellent social media campaign, which worked well with his Twitter-using high school female fans. In this episode of Future of Engagement, Murray takes a close look at Bieber’s social media marketing campaign and how it works:

Highlights:

• Bieber engages with his fans…
• So they trust him and feel affection for him…
• This lets him promote products to them very effectively…