Twitter Facebook LinkedIn Flipboard 0 Not everyone understands social media and the potential that it has as a marketing and communications tool. In fact, we all know at least one person who scoffs when you mention a Twitter feed or laughs when you start talking about the relevance of Facebook likes. Whilst you will no doubt be familiar with it you may not understand it, so here are some of the reasons why you boss might well think that you shouldn’t be on social media. ‘My kids use it’ – if the only experience your boss has is seeing their children sending Snapchats or laughing at the comments on a Facebook status then this is highly likely to put them off every considering social media in a serious business context. This will be even more the case if they have ever made an attempt to use it themselves and failed… ‘It’s a waste of money with little or no ROI’ – it’s easy to see where the impression that social media generates no real ‘value’ could come from, particularly if your boss hasn’t see it in action or been exposed to the real world rewards of getting a social media campaign right. Many people have trouble getting their head around how a ‘digital’ tool could ever translate into a real world benefit, especially something with ‘social’ in the name. ‘It’s just a way to waste time’ – yes, it is possible to waste a lot of time on social media, we all know that. Stalking your ex’s photos or obsessively tweeting at your favourite celeb can drain hours from your day and if your boss has witnessed this kind of behaviour in social media users in the office, at home, or out in the world around them, then they won’t see the value it can offer in addition to being a way to pass the time. These are a few of the more common reasons why someone like your boss might decide in advance that social media isn’t worth the effort. Dismissing most of these reasons just requires a bit of insight, so why not open your boss’ mind by educating them to the benefits that social media can offer too. Twitter Tweet Facebook Share Email This article originally appeared on Klood and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?