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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Social Media

    What Is Big Data Analytics On Social Media?

    author imageJay Leonard Last updated: 5 February 2018
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    The digitized world of today presents us with an issue we’ve never faced before. Each and every little device in our home is either now or soon to be connected to the Internet of Things (IoT) and that means it is able to collect data.

    The influx of collected data allows businesses to better understand behavioral and buying patterns of the customers, but big data goes even beyond. It is able to help scientists deal with global issues, while also providing marketers with information needed for proper decision-making.

    And while going through the intricacies of the matter requires heavy argumentation, primarily due to the ongoing debate on privacy, the main issue of big data is rather simple. We, as a society, simply don’t have the right tools to process all that data.

    What Is Big Data Analytics On Social Media?

    Yet, this isn’t exactly the case with social media. In fact, big data available on social platforms and the development of the social media marketing scene can help us better understand how smart technology might change our lives in the near future.

    The Concept of Big Data as Presented Through Social Media

    One of the better examples of how big data currently shapes our lives is social media analytics. The user information that is being collected on social networking platforms allows marketers to have a better understanding of the customer behavior, target audience groups and engagement. In simple terms, the two sides of the coin that is big data on social media, within the digital marketing spectrum, are microtargeting and brand analytics.

    Microtargeting via Social Media Advertising

    The first and most obvious way big data changes our lives is by providing marketers with the ability to target individuals within a specific group. With the data being neatly segregated via machine learning algorithms, social media platforms are able to allow companies to directly target individuals based on detailed specifications that go beyond race, age, gender or social standing.

    In fact, today you are able to advertise to someone, just because they like a specific movie. And while the examples of microtargeting we see on media outlets are generally frightening and scary in terms of privacy and system exploitation, the truth of the matter is that microtargeting is not a negative marketing tactic.

    In fact, with the help of AI, big data allows marketers to directly connect with their target audience group, allowing them to increase their profits while lowering the cost of advertising. In a sense, the more people who are interested in your product or service see the advertisement, the less money a business is spending by advertising to individuals who are not interested in the matter.

    At the same time, it’s also better for the customer. By having targeted ads show up on your social media feed, you will be able to receive information about products and/or services that might be of your particular interest. This absolves the need for boredom and frustration of having to go through ads that have little to nothing to do with you and rather turns advertisements into a non-obtrusive experience. But that’s not what big data is all about.

    Advertising

    Big Data as Social Media Analytics

    The other side of the coin of big data on social media is arguably even more vital for businesses. Almost every company is trying to get a slice of the social media pie. Creating profiles on multiple social media platforms in hopes to increase your brand message is all well and good.

    But the sweeter part of the equation is more often than not the social media analytics.

    Having access to numerous metrics, such as likes, post reactions, post replies and more, allows a business to better understand the very nature of the interaction between their customer base and their content. Lying in the core of the growing digital marketing scene, social analytics provide businesses with an opportunity to hone their marketing message, while delivering better support and transparency through relevant and timely information.

    But as with any other matter related to big data, without a proper way to gather and quickly go through the available data, analysis is out of the picture. And that’s why tools, such as our very own Locowise exist.

    Metrics

    With big data analytics tools for social media you are able to quickly and easily see the most important metrics of your brand performance. For example, an audience growth graph will provide you with the number of new likes/follows on a social media profile on a day-to-day basis, while a total engagement chart will give you access to information about how your audience interacts with your content.

    Detailed analytics, such as demographics, might help you paint a better picture of what your current audience. This, on its own, can help a marketing expert determine whether or not the goals and/or brand message of a business should be adjusted to better fit the existing customer base.

    What does it mean for the industry of social media marketing?

    Without big data, social media marketing wouldn’t be where it is today. As the analytics tools become more sophisticated (Did you know about our instant report feature? Have you checked our leaderboards?), marketers are able to make more on-point decisions about the direction in which a business is headed.

    This results in better profitability for a business and allows customers to have a more pleasing experience. In a sense, big data on social media opens the doors to new and exciting opportunities.

    Seeing the Big Picture

    Almost every day we are surprised by the creative and innovative ways our customers use Locowise. In fact, their behavior has inspired more than a few different posts on our blog. From our ideas on how to future-proof your social media content to the very nature of the post about discovering problems within a business and/or a brand through social media analytics.

    And it doesn’t stop there. By having access to big data on social media and via tools that help you with its analysis, we are certain that the digital marketing scene will be changing even faster.

    Take our leaderboards feature for example. Within a few days after its introduction, we were able to help many businesses tweak their social media strategies, based on their competitors. We’ve learned that the top pages in Australia are related to Women’s fashion, while we’ve also learned that NBA is a loved topic of discussion in the Philippines. We’ve also found out these 5 amazing brands, that we would’ve otherwise probably missed, that are some of the most engaging with near-perfect social media strategies. And this is just the beginning.

    Social Media Analytics

    With an access to intuitive insights about the social media performance of a brand, you will be able to notice patterns you’d otherwise have missed. No matter how big of an expert on human behavior you are, if you are in the digital marketing realm, then being aware of how important the data is should go without questioning.

    Much like a detective following the evidence that lead to the closing of their case, a digital marketer is often required to find the small details that make the big business wheels turning. And similarly to how a detective can’t run his operation without the proper tools, a digital marketer won’t be able to find the proper details, unless they have access to the right analytics and tools.

    Big Data in Different Industries

    Social media analytics is one of the most direct examples of how big data is shaping our everyday lives. Yet, the truth is that today, big data is a vital instrument for almost every aspect of our lives. And if big data isn’t used in a certain industry today, it wouldn’t be a far-fetched thought that tomorrow it might be.

    With the rise of technology that powers intelligent homes and with devices that collect data becoming smaller and more efficient, it is only a matter of time that we’d see a shift in our perception of the world. Much like the five brands with near-perfect social media strategies discovered through the Locowise leaderboards, a future tool in another industry might help discover something amazing that hasn’t even crossed our minds today. And it’s all thanks to the proper collection, easy presentation and ultimately the right analysis of the data that social media platforms present us with.

    Big Data

    Big Data is already shaping our future. From seeing the engagement of a page in a neat manner to having access to tools that help us pinpoint specific matters in an otherwise diverse and unrelated cloud of data, all it takes is one simple tool. Just like Locowise helps you with big data on social media and with social media analytics.

    And while you wait, why not sign up for a full 7-day trial of Locowise and see big data analytics in action today? You’d be surprised by the insights you’ll find for your own social media strategy!

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      This article originally appeared on Locowise and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


    More by this author:
    • Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen
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