Social media marketing offers more chances to B2B companies than one might think.Thanks to social media we have entered a world where the positive is stronger than the negative. Facebook has no “dislike” button. The current generation is trained to mostly tick positive things and not the negative. Social media offers new forms of marketing, and the longer businesses waits, the harder it will be to get started. And the sooner a company gets on board with social media the more it will be able to take it to the next level in the future. Are you prepared for the new consumer?
Unlike the generations that have gone before them, the new generation, also called Generation Y, has been pampered, nurtured and programmed with a slew of activities since they were toddlers, meaning they are both high-performance and high-maintenance. They are visually oriented and communicate through the Internet and social media. So how can you benefit from this as a company? That’s right, embrace Social Media.
People are more likely to purchase products that their friends recommend. In the past this was done via word of mouth. Today with a little help of Social Media it’s easier than it’s ever been. Seeing this new generation is visually oriented include videos, pictures, games and infographics into your marketing tactics. The way to reach generation Y is through social marketing, as a business you should make sure you have a viable social media strategy, or risk being left behind by this new generation.
Social media is an enabler for a social business. It’s not about blasting messages far and wide hoping something will stick. It’s about listening and engaging where your prospects and customers are hanging out. More importantly it’s about listening and acting upon it. Invest in your social image, build your networks and become a premium brand.