Digital marketing is marketing. No brand can succeed without a strong online presence. Are you looking to improve your business’s content marketing strategy? Social media platforms are great for promoting your brand and sharing information about your company with online communities.

Here are some tips to help you positively promote your business online:

#1: Build a Community

Before blasting your content on your platforms for people to see, you want to make sure that you have built up an online community that is loyal, engaging, and relevant—people who want to see what you are posting.

#2: Customize Content for Each Platform

Audience behavior is different on each platform, and each platform will require a unique strategy. Consider crafting content that is appropriate for each website or app. For instance, LinkedIn and Instagram should have two separate content strategies, as users behave and respond in different ways.

#3: Use Appropriate Headlines

A social media headline should entice the viewer to click on the article. Types of appropriate headlines include numbered lists, how-tos, and value statements. Titles should also be relevant to your text, so using buzzwords for the sake of it won’t keep your audience engaged.

#4: Include Visuals

People are more likely to take in information when it is presented in a visually appealing manner. It’s important to balance your pictures with text and to make sure one doesn’t overtake the other. Visual elements help break up the text into smaller blocks, which tends to be easier on the eyes.

#5: Include a Call-to-Action

Get the most out of your social media content by getting the reader to perform an action, which will lead to increased conversions. A call to action should provoke an immediate response in the reader. What’s a call to action? Check out the bottom of this post.

#6: Share the Content at the Right Time

Know when your audience is online. This will help get the word out to more people. This requires research and testing to get right, but once you’ve tapped into those optimal times, your brand will be exposed to a much larger audience.

#7: Boost the Content

Putting money into boosting your content will help you reach a larger audience than organic reach alone. In other words, pay-per-click ads will give your company the boost it needs to get your website at the top of search engine result pages while you continue to strengthen your SEO strategy.

#8: Engage With Your Audience

Once you have posted your content on social media, be sure to monitor engagement. Be available to answer questions and share your excitement with your audience!