We live in an increasingly globalized age and knowing the difference between a Like or a Follower can be a defining factor in a company’s success.
So how do you as an online marketing company, social media agency, or social media marketing guru capitalize on this?
Like any professional you need a tool kit with a specialized set of resources to achieve maximum success. In this article, we’re going to take a look at some of the 7 best resources for social media marketing.
1/ Formulating the best words and hashtags
Selecting the keywords for a post can be a vital step to success for any social media marketer. It can be the difference between a tweet flopping or achieving viral popularity.
One unique tool is socialmention, which analyzes a selected keyword across popular digital platforms.
You type in a word and it generates a list of social media cites, news articles, and blog posts that contain the word, and it also statistically analyzes the strength of that keyword.
In addition it creates a list of other top words regarding the keyword and a list of the most relevant hashtags.
2/ Scheduling posts
Professionals working for social media agencies often voice the struggle of planning and juggling multiple social media accounts.
One way to overcome this obstacle is to set up an account on Buffer, a website which has three key features.
The first is its ability to schedule posts, and with the free subscription you can post to post to Facebook, Twitter, LinkedIn, and Google +.
The next feature facilitates posting to multiple social media accounts with only a single click.
Lastly, Buffer offers potent analytics to help marketers evaluate the success and reach of their posts.
A similar resource is Hootsuite, which allows you to schedule posts and analyze them later. To help with efficiency Hootsuite is available in the mobile app platform, so your work can go anywhere. Learning how to use tools like Buffer and Hootsuite can make the life of a social media marketer easier and aid in creating greater efficiency in the work place.
3/ Connect with followers
The unique thing about social media is that it is an environment where conversations between consumers and businesses are a must.
We all know that followers tag companies or directly tweet at them, but even more frequently, followers are indirectly chattering about companies.
To see the conversation use Social Searcher and you can see what is being said about your company on Facebook, Twitter, or Google +. From that display you have the ability to interact directly with your consumers and create genuine conversation.
4/ Going beyond Google Analytics
Even the most intellectual person has had struggles deciphering Google Analytics results. To mitigate this problem Google Analytics partnered with QuillEngage, a different analytical tool.
It still produces the same results, however, they are written in a way that is easy to interpret. This is an invaluable tool, because the nature of the text makes it easier to explain results to clients.
After receiving the initial report, Quill will deliver reports straight to your email on a weekly or monthly basis depending on your preferences.
5/ The best blogs
Social media practices are constantly evolving, and to stay up to date persistent reading and research is required. Social media sites like Twitter and Facebook have personal blogs that offer exclusive hints, tips, and updates pertaining to their respective sites.
However, to gather more information at once the most inclusive blog is Social Media Examiner, which discusses all topics pertaining to social media marketing.
It is an innovative blog with interesting visuals and posts about hot topics anyone from novice to expert can learn from.
6/ Utilizing mobile apps
Mobile apps were first created for users to engage in various games and activities. Now the App Store is full of incredible resources that can make a social media marketer even more powerful then before.
One ideal app for savvy marketers is Echofon, a tool dedicated to making the marketers experience on Twitter and Facebook faster and more powerful.
One of the key features is the apps ability to save unread tweets and keep them in sync between different devices. For Facebook, the app offers simple and streamlined navigation for clarity of posts on the go.
7/ How to study the bigger picture
Imagine launching a global contest over multiple social media platforms. At some point you’re going to want to see all the entries displayed cohesively.
The best way to view posts and tweets collectively is by using Tint, which helps create social hubs and engage audiences.
As the marketer you input the phrase or hashtag you’re studying and Tint outputs a social hub with the results from Facebook, Twitter, and Instagram. This is an exciting way to see the conversation and can serve as a visually appealing summary of social media buzz.