social media tools

Social media is big. It has become so big that more than 10 social media companies are now worth over $1 billion. This is good news for business owners. It means you can now easily interact with your potential clients. Just when you think social media has gone as far as it can, new reports emerge and prove that is still growing.

Build a community on social media

If you have a business, you must have a social media account on all major networks: Facebook, Twitter, Google Plus, Pinterest and Youtube.  Being there it’s not all it takes, you have to post, interact and create relationships with your users.  Building a community can take time, but the results are worth every minute spent doing that.

Tools to help you analyze and monetize your social accounts

There are 2 different kinds of online marketers. Those that do it right, and have the right results, and those that use tricky methods and always fail. These are some of the most popular tools you can use to grow your business to the next level using social media.

1.    Klout for business

The word of the day is “influence”.  With Klout business you find the best influencers in your niche and reach them via private messages.  With “Perks”, business owners can promote their products and offer free trials of merchandise to top influencers, in exchange for a mention on their websites or social media accounts.


In order to keep your business reputation on a high level, you have to know each time your company’s name is mentioned or if somebody complains about your services. is a great application similar to Google alerts, but it uses social media instead. This program monitors each time your brand or your keyword is mentioned on Twitter and sends you a notification. It is available in 42 different languages.


The must have Twitter application for any online marketer. With FollowerWonk, you can search for the most influential users in your niche, get detailed analytics for their followers and analyze your competitors.  If for example you have a business in the parenting niche, you can do a simple search by “twitter bio” using the keyword “parenting”, and you get a list with over 170.000 twitter users that have your keyword on their profile description.


After building a community around your business, you can start earning some money by selling sponsored messages on social media. Adsable is the only platform that allows publishers to monetize all their social media accounts at the same place.  You can start a listing in minutes, and each time you will receive an order, you will get a notification. You can also promote your business on Adsable by buying sponsored tweets, posts on Facebook , Google Plus or even pins on Pinterest from users in your niche.


The best analytics tool for Google Plus can provide some valuable details that can help you build a solid reputation on the fastest growing social network. Without even having to register, CircleCount provides graphics and statistics for Google Plus pages and profiles. You can use it directly on their website, or install the free Google Chrome plugin from the Google store.

6.    Hootsuite

This list would have not been complete without mentioning HootSuite. One of the most popular social media dashboard service integrates: Facebook, Twitter, Google Plus pages, LinkedIn, Foursquare, WordPress and Mixi. When you own a business, and you have multiple social media accounts, Hootsuite will prove to be a gold mine for time management.  With Hootsuite you can manage and schedule your posts on all your accounts in one dashboard.


Social media will remain one of the most important parts of any online business. If you know a tool that can compete with the ones already mentioned, please let me know in the comments bellow.

Read more: The 20 Best New Social Media Tools to Try