Social media marketing is bigger than ever. You basically have to be doing it.

Trouble is, that means it’s competitive. To make a dent, you need a great strategy.

We’ve found some tools that’ll automate steps along the way. If you’re like me, you want to outsource as much as you can to machines. Machines are the future – until the alien wasp army arrives.

These tools will help you build slammin’ social media profiles and start bringing in customers. Sweet, sweet customers. They’ll help you find content, engage influencers, and monitor social media.

But first, you need an account. It takes skill to make a good one. We won’t get too deep into this, but here are a few tips for some of the major social networks:

Setting up for social media success


HubSpot says the keys are a great “About” page, an excellent cover picture, and proper use of Facebook Insights.


All you need for Twitter is a handle, some nice images, and the right voice. That will lay the groundwork to build a strong brand there.


Social Media Examiner posted this step-by-step guide to set up a LinkedIn company page. It explains how to use LinkedIn analytics and showcase pages to shine on the professional network.


Hootsuite calls Instagram a “critically important social network.” Their guide to creating an account explains everything you need to know to get started. Plus, they recommend some fun photo-editing apps.

Now that you’re all set up, let’s look at those tools.

Tools for better social media marketing

1. Discoverly – find new followers

You won’t make much of a dent without a decent following. You need people to share and engage with your content. That’s how you build brand awareness.

Buffer’s Kevan Lee wrote a great piece on how to get your first 1,000 followers. For every social network, you need:

  • A complete and interesting profile
  • Links to make your profiles easy to find
  • Great content
  • Great people to interact with

The Discoverly Chrome extension will help with that last point. When you view a person’s social media or email profile, it’ll show you their other accounts.

Suppose you follow someone on Twitter. Hover over the Discoverly icon, and you’ll see all their other public social networks.

Using the Discoverly Chrome extension on Twitter

Use it to build stronger connections with customers, clients, and colleagues. Follow your Twitter customers on their LinkedIn and Google+ profiles. When they follow back, you’ve turned a single social user into three.

2. BuzzSumo – share great content

Once you’ve found your followers, you need to make them happy. This means finding and sharing excellent content.

You should also share other people’s work. BuzzSumo makes it easy to find the best content around.

Using BuzzSumo to find social listening content

BuzzSumo is a simple tool for researching your industry. Search for keywords and get a list of the most popular content that day, week, month, etc.

Share and comment on these posts to interact with other writers, and cement yourself as a voice in your industry.

You can also see what’s popular on specific social networks. If certain topics are more popular on one network than another, build that into your sharing strategy.

3. Rafflecopter – host a competition

Competitions get social media users engaged. Plus, they’re dead simple.

Our friend Rob Brooks says social media competitions need:

  • Clear contest objectives
  • The right competition format
  • Well-defined rules
  • Time- and prize-limits
  • A great look and feel

Create a competition using Rafflecopter

Rafflecopter calls itself “the world’s easiest way to run a giveaway.” In three minutes, you can run a contest across multiple social platforms.

It lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter. You can assign different point values to different entry options.

It’s a quick and easy way to entertain users, and collect lead information. All for free!

4. Little Bird – find and engage influencers

To make your message heard, find the people with the loudest voices.

Homer Simpson, the loudest voice in the room

Influencers are social media users with large followings that listen to them. They help build brand awareness and direct people to your company. Plus, they make you look good.

The key to influencer marketing is finding the right partners. That’s where our next tool comes in handy.

Find influencers with Little Bird

Little Bird is a great tool for building influencer lists by topic. You feed it a few keywords, and it suggests powerful people to reach out to.

It uses advanced data to help you find the perfect influencer. You can pinpoint specific geographic locations and languages. You can also find two (or more) networks with similar interests, and influencers that appeal to both.

If influencer marketing is your main mission, it’s a great tool.

To learn more, we wrote a whole book about influencer marketing on social media.

5. Hootsuite – social media listening

Once you’re rolling on social media, you’ll need to monitor your progress. Social listening will let you know what’s being said about you, good and bad. Plus, you’ll see whether your campaigns are making an impact.

Social listening with Hootsuite

Hootsuite is a full social media suite with a little to offer for every area of social marketing.

You can schedule posts, curate streams based on Twitter lists or keywords, and collect analytics. It connects with over 35 platforms, so you can monitor all of social media from one place.

It’s also designed to be used in teams. This makes it perfect for sharing social media accounts without sharing passwords, and for effective customer service.

But what if you want to monitor more than just social media?

6. Mention – complete monitoring

Want to find new content ideas, reach out to influencers, monitor competitors, and grow your brand?

Look no further.

Monitoring languages and locations with Mention

Monitor what’s being said about any name or keyword online, then react and analyze conversations.

Specifically for social media:

  • A designated Twitter dashboard to monitor and improve your account’s performance.
  • Join Facebook, Twitter, and Instagram conversations directly from the app.
  • Monitor and analyze competitors’ social media strategies.
  • Identify and interact with the important influencers in your niche

And that’s the list!

Short and sweet. There are a million-and-one ways to market on social media, but these six tools will make a huge difference.

Pick your favorite, or use all of them together. Make them part of your daily social routine. You’ll start building connections and finding customers in no time.

What are we missing? Let us know in the comments.

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