You may think your services are too boring or uninteresting to promote on Social Media.
Social Media is fun, its funny, and its interesting. It just doesn’t seem possible to make heating and air conditioning services, a laundromat, or concrete flooring fun, funny, or interesting.
But it is!
If your products don’t inspire people, if they are a required necessity that is not very exciting you can still have a fun, funny, and interesting Social Media Campaign that will attract, engage, and convert an audience.
Here are 5 ways you can take your Social Media from lackluster to electrifying:
- Make them Laugh
So, heating and air conditioning, plumbing, or accounting are not exactly exciting topics to promote, that doesn’t mean you can’t create a bit of humor. Create content that will inspire your followers to engage with your account or share with their friends.
- Drop Some Knowledge
Share some useful information that your followers can use in their lives. Provide money saving heating tips, tips to keep your plumbing flowing, tips to keep your new concrete floor covering clean, etc.
- Be Human
Social Medi is social, people are using it to interact with other people. While you may use schedulers to post content, always check your page for comments and questions and provide a response. Let people know there is an actual human behind the updates and that you are there for them if they need you.
- Show and Tell
Show off your services so people know what you do and how you do it. Promote your employees by sharing snaps of them in action, share reviews from satisfied customers, create video of your services in action.
- Let Them See Behind the Curtain
Showcase your office, share a story about your employees, recognize top-performing employees, etc. Let your audience see how your office operates or what it looks like, show them where the “magic” happens. Let them feel like a part of your story.
The point to Social Media is to attract and engage with your audience, it doesn’t matter what you sell. Just give them something to laugh at, something useful enough to share with their friends, let them see the humans behind the account. Bottom-line, create a memorable impression. Once they know your business and see your updates, they are more likely to call you when they need your services.