Everyday, I read some marketing and social media blogs and try to determine if the information is relevant or not. I want to read current information that is innovative and offers value. Too many posts write about the same information and really target introductory information. Some people copy information from other sites and do not give proper credibility to the original writers. Finding reliable, credible information is a job and one that really takes time, if you are going to seek out dependable information and write articles that people will be interested in.
Here is a list of five items that I use to evaluate good social media content and blog sites. I think this list is good information for evaluating other sites and taking a closer look at your own site.
1. Read articles that speak from experience – These type of articles are hard to find and are usually well-worth the find. Any information that talks about specific actions regarding online marketing or social media sites are articles you want to bookmark or print out. Here is an example of a post I wrote on how to generate ideas from visiting a grocery store.
2. Be careful of articles that try to write about topics that have not happened yet. Example: Search Google for (“company pages” and google plus) – I guarantee you that you will receive information that tells you that you need to be on the platform and discover how Google Plus works so you are ready for company pages. How many of these articles have you read or even written yourself. I want to write on this topic, but I don’t have the answer to when this will occur, so essentially I would offer information that people already know. That type of writing does not add any value. At this time, I can only write about certain tips that I find helpful
3. Note websites that integrate marketing terminology into marketing practices. These types of sites are also refreshing to find because they actually go the next step and integrate concepts into current marketing strategies. Check out JimsMarketingBlog.com for some great examples.
4. Look for sites that take strong opinions on certain topics. I came across an article on a Twitter Policy and wrote my own Twitter Policy post offering my own opinions. I have received a lot of good comments from other people regarding this post and its not about someone who has all the answers, its more about giving people an idea to do their own development.
5. Look for authors who write great content and are active on Social Media sites, podcasts and other forms of media. When I read a post on a particular blog post and hear this same message on a podcast or see it communicated on a person’s google plus post, it really brings tremendous credibility. I have learned a lot through this process. I may write or share some great information about a particluar social media topic, but if I don’t take the time to talk about it with others, or leave my comments on other people’s sites, is the information credible. I always want to seek the opinions and comments from other people with my writing and I try to look for opportunities to share that information iwth others.
How do you evaluate the content you read on a regular basis? Are you writing credible information or copying from others and posting only general information?
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