Gaining a competitive edge in the crowded marketplace of the present can be your biggest achievement as a brand. It defines your motive to the prospects and compels them to be a part of your channel. Consumers create an impression of your brand based on small factors like your logo, the dress code of your company, the product packaging, and even the business cards.
Besides these small details, they also rely on the current perception of your company in the market. It comes about by word of mouth and the ongoing promotional campaign of your brand. Whether you are a startup or an established entrepreneur, it is your ultimate responsibility to control consumer perception.
Fortunately, today, we have plenty of means of doing that. You do not have to rely on external media agencies to promote your brand. Social Media makes it pretty easy for brands to transform their image. It’s all about how creative they can be and how they reach out to the target customers.
This brings us to the central point of our discussion. That is, how to convey brand image through social media? All brands are reaching their customers through social media. You need a clever strategy to execute the deed so that you can stand out and convey your brand image distinctively.
Here are five ways you can employ to convey your brand image through social media:
Choose the Right Networks
With new social apps popping up every day, it may seem like you are not doing enough. The temptation to jump onto every possible platform is quite strong. However, it’s wise to think thoroughly before leaping towards all. Find platforms that align with your brand image.
For instance, if you are a textile designer, then Tumblr and Instagram could be your best options. Users on these channels are mainly teens and young adults who tend to follow fashion stores. So instead of launching a campaign on channels like LinkedIn, better set off on these networks.
Opt for Visual Branding
The best part of social media is the marketing mix that it offers. You can use images, music, and videos to convey your message. Keep in mind, an eye-catching image or video can create waves on social media. They get viral within minutes, bringing immense popularity for the company. Hence, you must get your creative juices flowing and come up with inspiring visuals for your brand.
Throughout the campaign, it’s important to ensure that branding stays consistent across all channels. Take Samsung as an example. Whether you log onto its Twitter or Facebook, you’ll notice a consistency of color and design.
Develop your Voice
Each of your social media posts must reflect the identity of your brand. This means having a distinct voice amidst the chaotic marketplace. As soon as a person comes across an image or a logo or a simple tagline, the name of your brand must instantly pop into their heads.
Easier said than done. This process takes a lot of time. You have to give proper thought to the culture of your company and market demographics. Start by ensuring that your audience can connect with the message you put forward. Plus, make sure that your message is authentic. As per a recent survey, honesty is the first and foremost trait that customers want from brands on social media.
Have Strong Communication with the Customers
Having direct interaction with your customers will boost your presence in the online community. You can convey the image of your brand subtly yet effectively if there is constant communication between you and your customers.
A few hacks for doing that is to reply to all comments, address their concerns, and closely track all reviews about your brand on social media. Also, you can insert a live chat tool on your social platforms. You will have to hire a team that responds instantaneously to all queries of the customers.
Make sure that your experts are talking like human beings. Talk to the customers in an informal yet respectable manner. Do not let them feel as if they are talking to a machine. Rather, use their first names and don’t hesitate using humor where it’s apt.
Share Useful Content
Presentation of content has the potential to enhance the overall ROI of your company. When structuring content for social media, you must make sure that it is of use to the prospects out there. People are barely going to pay attention if you use same viral videos and outdated images.
Hire a content team that crafts new and informational content for your social platforms. The content should be consistent across all platforms and provide value to the followers.
Promoting your brand on social media using specific methods can help to structure a distinguished image of your brand. Your online marketing strategy may have loopholes from time to time. However, you can weed them out through proper analysis and revamp your image. All you need is a strong digital marketing team that knows how to fix almost every issue.
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