It’s not easy establishing our own personal brands in the world. You have to blog, tweet, connect, and like…let’s face it, it can be rather exhausting to keep up this kind of consistency. No wonder I hear the term “social media fatigue” used more often. Yet, if it’s a given we all have to build awareness of ourselves, aren’t we forgetting an opportunity right before us that might help share the burden of producing fresh content?
I’m talking about strategies to pool resources among like-minded people so you promote yourselves even farther. Here are a few great ones:
1. Invite Them to Guest Blog
Coming up with content for a blog all by yourself is tough, no matter how many resources you have to help (thank you, though, Google Reader). So it’s a great relationship builder to invite someone you trust to provide a guest post for you. They’re flattered by it usually and it can be refreshing for your audience to hear viewpoints in a blog from a different voice outside your own. And of course, you can take a temporary break from blogging yourself.
2. Interview Them
Whether a blog, article, podcast or video, you’re enabling someone else to share their story or viewpoints by bringing them into one of the social media tools you’re using. I’d be sure to do some prep work in advance as far as ample questions to keep the conversation flowing, particularly if it’s video or audio content.
3. Build a Twitter List Around Each Other
Twitter Lists are an underutilized tool in my opinion, especially when you have potentially thousands of people to keep track of, that you’re following and following you. Build a list around certain people who have proven to be good referral sources for you so you can easily retweet their best tweets and they can hopefully do the same for you. Those retweets from the group can help get some extra mileage out of your next tweet.
4. Start A LinkedIn Group Based On Interest
Think of the common thread that runs among your group – it doesn’t even have to be strictly business-related – and start up a LinkedIn Group among yourselves. While you might have to be the designated discussion starter, if you have a lively group, these discussions can take on a life of their own. For example, a Chicago Cubs Group has a topic that’s been going strong for months now! That might be an extreme timeframe, but even if you can get the ball rolling with a compelling enough discussion topic to stir conversations for several days, the group keeps the momentum of interactivity going. All the while, who does the credit come back to for originating the discussion? That’s right, You.
5. Co-Present A Webinar or SlideShare Presentation
Why try to sell the same canned speech to the world when you can share the load in creating a new one with a related business? Both of you can then enjoy the credit for the joint presentation, wherever it would be given. If a webinar, your combined prospect audiences may be bigger than if just one of you had been presenting.
When it comes to new content, you just don’t have to always come up with one amazing topic after another by yourself. That leads to social media fatigue and eventual burnout. So join forces by using these opportunities and others like them to bring attention to both your name and someone else’s in the process. If all goes well, it’ll be both of you invited into a buyer’s office, simultaneously too.
Author: Dan Gershenson is a Chicago-based consultant focused on brand strategy and content marketing. Dan has guided a variety of CEOs and Marketing Directors at small to medium-sized companies, providing hundreds of strategic plans to help businesses identify their best niches and areas of opportunity. Dan blogs on Chicago Brander, mentors advertising students and cheers relentlessly for the Chicago Bears. Dan graduated from Drake University with a degree in Advertising.